This is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

This group is interested in the best deal for a product. They are commonly called PRAKTIKAL and price conscious.

People who are interested in prestigious or called (signature) brands are known product categories and willing to pay at any price.

This group of consumer seeks a high value on customer service and product features and will pay for them.

Companies that sell soft drinks, like Coca-cola, often target young adults between the age of 15 to 25 by depicting young men or women in their marketing campaigns. 

Some restaurants that serve Asian cuisines in western countries are trying to target Asian ex-pats that live in these countries. They often appeal to this audience by marketing the authenticity of their food.

This is an example of

This is an example of

The process of selling the process of selling products and services directly between a business and consumers who are the end-users of its products or services.