An appeal to emotion

A comparison between two different things that are similar in some way

An appeal based on the character/reputation/credibility of the speaker

A question asked to make people thing a little deeper and not requiring an answer

A short and amusing or interesting story about an incident or person

The art of using language to persuade someone

Writing or speaking that promotes change and urges people to take action

The instance of placing two opposite things close together to create a contrasting effect.

A mild or indirect word or expression substituted for one considered to be too harsh or blunt.

(Replacing a harsh word with a softer word)

A reference to a famous work of literature, person, or event

Words with STRONGLY positive or negative connotation