WorksheetsMarketing Chapter 19: Advertising
Total questions: 26
Worksheet time: 9mins
The Cost to Reach 1000 People is known as...
CPM
CPT
Impression
Audience
Advertising Designed to Increase sales
Direct Marketing
Specialty Media
Promotional Advertising
Institutional Advertising
Which one of these is NOT a type of media
Institutional
Internet
Specialty
A non-personal promotion which promotes ideas, goods, or services by using a variety of media is known as...
Media Sales
Media Promotion
Circulation
Advertising
Transit Advertising is a form of...
Outdoor Advertising
Public Advertising
Specialty Media
Broadcast Advertising
Radio and TV are forms of...
Internet Media
Broadcast Media
Media Planning
Print Media
Television Advertisements usually last
30-60 seconds
60 seconds
30 or 60 seconds
30 seconds
What form of advertisement promotes products, such as cookware, exercise equipment, and appliances, using a talk show type setting
Commercial
Television Media
Infomercial
Medium
An Infomercial is an advertisement that lasts...
15 Minutes
One Column inch
30 or 60 minutes
30-60 Minutes
One of the factors in determining newspaper rates is whether the advertisement is...
Classified or Display
Display or Closed
Classified or Unclassified
Quality or Display
The process of selecting appropriate media and deciding the time or in which span in which ads should appear to accomplish a marketing objective is known as
Mass Advertising
Advertising Plan
Specialty Media
Media Planning
What form of media includes giveaways and advertising specialties of relatively inexpensive, useful products imprinted with a company's name or logo?
Premiums
Specialty Media
Direct Mail
Broadcast Media
Which is NOT of direct mail?
Telemarketing
Standard Mail
E-Marketing
What term refers to personal Web sites where individuals share thoughts, pictures, and comments with visitors?
(a)
Institutional Advertising is meant to create what for a company along with fostering goodwill?
A favorable image
Profit
Institutional Advertising
Promotion
Which is NOT a benefit of radio broadcasting
Can be heard almost anywhere
Lower cost than TV
Can be modified daily or hourly
Increasing audience
What term refers to the number of homes or people are exposed to?
(a)
(a) are the agencies, means, or instruments used to convey messages
Opt-in email advertisements as well as banner and search engine ads are examples of what type of advertising media?
(a)
What term refers to the number of times an audience sees or hears an adverterisment
(a)
What form of newspaper advertising is paid for by word or line of type?
Classified
Display
Which of these is NOT a factor that affects rates?
Time of appearance
Location of agency used
Use of colors
Frequency of advertising
Which of these time periods is considered class AA and is the most valuable time to advertise?
4PM-7PM
7 PM to midnight
6AM-10AM
Midnight to 6 AM
What form of promotional budgeting involves first paying all expenses, then applying the remainder of funds to promotional activities?
Following the competition
Percentage of Sales
Objective & Task
All you can afford
What term refers to a single exposure to an advertising method?
(a)
What term refers to any brief digital broadcast that includes audio, images, and video delivered separately or in combination?
(a)
