WorksheetsBonus Round 3
Total questions: 10
Worksheet time: 5mins
An Organisation with several product lines has the following mix that consists of all the product lines and items which a particular seller offers for sale?
Product Mix
Brand Mix
Consumer Mix
Packaging Mix
While developing the brand picture, first of all, you envision:
Attributes
Obsessions
Benefits
All of the given options
Brands are born out of the following strategies:
Segmentation and Differentiation Strategies
Promotion Strategies
Good purchasing and supply chain strategies
All of the given options
Brand assets include:
The name of the brand
Less quality complaints
Reputation, relevance, and loyalty
All of the given options
The most important factor in brand management is to ensure that your ____ must be matching with consumers' perceptions.
Brand Pinnacle
Brand's Persona
Brand Associations
Brand Value
If two different brands are distributed by one company, it is considered under:
Wholesale
Co-Branding
Joint Venture
Merger
Brand ____ is a customer's personal opinion about a brand.
Judgement
Image
Identity
Personality
The ____ relates to extra benefits that a brand offers to its customers.
Entire Positioning
Point of Difference
Definition of business
Innovation
Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phases of new product development?
Business Analysis
Idea Generation
Idea Screening
Test Marketing
When the same brand name holds several products in different markets, it is known as the
Source Brand
Multi-Brand
Range Brand
Umbrella Brand
