NEW
Font size
WorksheetsDigital Marketing Part 2
Total questions: 10
Worksheet time: 5mins
In search engine results, at the top you will always find
Organic Listing
Paid Listing
Unpaid Listings
Pure Listing
The three key players in SEO are
Person, Place and Product
The Searcher, The Website Owner, The Displayer
The Searcher, The Website Owner, The Search Engine
The Searcher, Product and Website Owner
The revenue model adopted by search engines whereby the advertisers pay only when a user clicks on an ad is called
On Page SEO
Off Page SEO
Pay Per Click
Pay per Mille
A form of digital marketing that uses display ads appearing on web pages as a means of communicating relevant commercial messages to a specific audience based on their profiles are called
On Page SEO
Off Page SEO
Pay Per Click
Digital Display Advertising
Clicks/Impressions is used to calculate
ROI
CTR
CTA
CPA
CPM can be calculated as follows
(Cost/Impressions) X 1000
(Impressions/Cost) X 1000
Clicks/Impressions) X 1000
. (Impression/Clicks) X 1000
Which of the following is measured in terms of signups achieved?
CPM
CPL
CPC
PPC
Which of the following items is not a component of Quality Score?
Ad relevance
Landing Page
Maximum cost‐per‐click (max. CPC) bid
Account Structure
Suppose you own a page and a user visits multiple links in your website. Which of these will increase?
Page Views Count
Visitors Count
Back Link Count
Broken Link Count
After a page is discovered, Google tries to understand what the page is about. This process is called
Sorting
Indexing
Ranking
Rating
