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Digital Marketing - MEBA

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

How is Web Analytics tracking / Bagaimana penjejakan Analitik Web. (Choose TWO answers / Pilih DUA jawapan)

a)

Bounce Rate

b)

Desktop vs Mobile Visits

c)

Interactive

d)

Personalization

2.

The following is an example of an email marketing strategy EXCEPT / Berikut adalah contoh strategi email marketing KECUALI....

a)

Following Up

b)

Educating Emails

c)

Social Integration

d)

Abandoned Cart Emails

3.

Here is an example of Email Marketing / Berikut adalah contoh Pemasaran E-mail... /

a)

interactive

b)

educating email

c)

winback emails

d)

loyalty reward emails

4.

Here is an example of Email Marketing / Berikut adalah contoh Pemasaran E-mail... /

a)

interactive

b)

educating email

c)

winback emails

d)

loyalty reward emails

5.

Why do we need to create CONTENT MARKETING? / Kenapa kita perlu membuat CONTENT MARKETING?

i. Awareness / Kesedaran

ii. Research / Penyelidikan

iii. Consideration / Pertimbangan

iv. Buy / Membeli

a)

i, ii & iii

b)

ii, iii & iv

c)

i, iii & iv

d)

i, ii, iii & iv

6.

The following are types of SEO, EXCEPT / Berikut adalah jenis SEO, KECUALI...

a)

Universal SEO

b)

Technical SEO

c)

Off Page SEO

d)

Google SEO

7.

What is the Search Engine for ASO? / Apakah Enjin Pencarian bagi ASO?

a)

Google Search

b)

Bing

c)

Apple App Store

d)

Google Play

8.

Arrange the 4 steps to create a website / Susun 4 langkah menghasilkan laman web.

i. Planning The Site / Merancang Tapak

ii. Research and Goal Setting / Penyelidikan dan Penetapan Matlamat

iii. Writing Content / Menulis Kandungan

iv. Designing The Layout / Merekabentuk Reka Letak

a)

ii, i, iv, iii

b)

i, ii, iv, iii

c)

ii, i, iii, iv

d)

i, iii, ii, iv

9.

How are Affiliates paid? / Bagaimanakah Affliates dibayar?

i. Pay Per Sale (Fixed Fee)

ii. Pay Per Sale (Percentage)

iii. Pay Per Lead or Enquiry

iv. Pay Per Click

a)

i, ii & iii

b)

ii, iii & iv

c)

i, iii & iv

d)

i, ii, iii & iv

10.

Choose the CORRECT statement / Pilih kenyataan yang BENAR

i. SEO - Search Engine Optimization

ii. ASO - App Signals Optimization

iii. SEO goals - Traffic (Visitors)

iv. ASO goals - Downloads (Users)

a)

i, ii & iii

b)

ii, iii & iv

c)

i, iii & iv

d)

i, ii, iii & iv