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Yr 10 Media Advertising Revision

Total questions: 68

Worksheet time: 34mins

Name
Class
Date
1.

Which significant term is this: Refers to different channels we use to communicate information in the everyday world.

a)

Media

b)

Advertising

c)

Marketing

d)

Text

2.

Which significant term is this: unit of meaning that is complete in some way.

a)

Media

b)

Advertising

c)

Marketing

d)

Text

3.

Which significant term is this: The process of promoting something to an audience, or the chosen market for that idea/product. It is a form of mass communication

a)

Media

b)

Advertising

c)

Marketing

d)

Text

4.

Which significant term is this: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organization's, and events to create and maintain relationships that will satisfy individual and organizational objectives.

a)

Media

b)

Advertising

c)

Marketing

d)

Text

5.

What does USP stand for?

(a)  

6.

What does the first 'A' in the acronym AIDAS stand for?

a)

Alert

b)

Action

c)

Attract

d)

Aware

7.

What does the second 'A' in the acronym AIDAS stand for?

a)

Alert

b)

Action

c)

Attract

d)

Aware

8.

What does the 'I' in the acronym AIDAS stand for?

a)

Interest

b)

Important

c)

initial purchase

9.

What does the 'D' in the acronym AIDAS stand for?

a)

Develop

b)

Desire

c)

Delve

10.

What does the 'S' in the acronym AIDAS stand for?

a)

Satisfaction

b)

Settlement

c)

Sale

11.

TAC ads are an example of what type of advertising?

(a)  

12.

Product placement in Films is an example of what type of advertising?

(a)  

13.

Jingles are most associated with what type of advertising

(a)  

14.

Television, Radio and Internet are all type of advertising of what sort of advertising?

(a)  

15.

Billboards, trade shows and events are all type of advertising of what sort of advertising?

(a)  

16.

Which advertising platforms is the oldest (the original)?

a)

Broadcast

b)

Radio

c)

Print

d)

Outdoor

17.

Newspapers, Magazines and Brochures are all type of advertising of what sort of advertising?

(a)  

18.

What camera technique is illustrated in this shot?

a)

Dutch Tilt

b)

Eye Level

c)

High Angle

d)

Pan

19.

What camera technique is illustrated in this shot?

a)

Head Shot

b)

Medium Shot

c)

Close Up Shot

d)

Medium Close Up Shot

20.

What camera technique is illustrated in this shot?

a)

Close Up Shot

b)

Eye Shot

c)

Wide Shot

d)

Extreme Close Up Shot

21.

What camera technique is illustrated in this shot?

a)

2 shot

b)

Point of View Shot

c)

Close Up Shot

d)

Depth of Field Shot

22.

What camera technique is illustrated in this shot?

a)

Long Shot

b)

Full Shot

c)

Medium Long Shot

d)

2 Shot

23.

What camera technique is illustrated in this shot?

a)

Medium Close Up Shot

b)

Over the Shoulder Shot

c)

Close Up Shot

d)

Eye Level

24.

What camera technique is illustrated in this shot?

a)

Full Shot

b)

Wide Shot

c)

Medium Shot

d)

Medium Long Shot

25.

What camera angle is this?

(a)  

26.

What camera angle is this?

(a)  

27.

What camera angle is this?

(a)  

28.

What camera angle is this?

(a)  

29.

What shot type is this?

(a)  

30.

What shot type is this?

(a)  

31.

What shot type is this?

(a)  

32.

What Shot type is this?

(a)  

33.

What shot type is this?

(a)  

34.

What camera angle is this?

(a)  

35.

Which is incorrect when referring to this shot

a)

Low Angle

b)

2 Shot

c)

Medium Shot

d)

Wide Shot

36.

Another name for a long shot is?

a)

Wide Shot

b)

Establishing Shot

c)

Location Shot

d)

Full Shot

37.

What camera technique is illustrated in this shot?

a)

Medium Long Shot

b)

Long Shot

c)

Establishing Shot

d)

Full Shot

38.

What camera technique is illustrated in this shot?

a)

Medium Long Shot

b)

Long Shot

c)

Establishing Shot

d)

Full Shot

39.

What shot type is this?

(a)  

40.

Dutch Angle

a)
b)
c)
d)
41.

Over Shoulder Shot

a)
b)
c)
d)
42.

Wide Shot

a)
b)
c)
d)
43.

High Angle Shot

a)
b)
c)
d)
44.

Eye Level Shot

a)
b)
c)
d)
45.

Medium Shot

a)
b)
c)
d)
46.

Over the Shoulder

a)
b)
c)
d)
47.

Low Angle

a)
b)
c)
d)
48.

Close-Up

a)
b)
c)
d)
49.

Extreme Close-Up

a)
b)
c)
d)
50.

Vertical movement of the camera angle, as opposed to moving the whole camera up and down.

a)

Pan

b)

Tilt

c)

Pedestal

d)

Dolly

51.

Point of View

a)
b)
c)
d)
52.

Horizontal movement, left and right.

a)

Pan

b)

Rule of thirds

c)

High Angle

d)

Dolly

53.

The camera is mounted on a cart which travels along tracks for a very smooth movement. Also known as a tracking shot.

a)

Pan

b)

Zoom

c)

Headroom

d)

Dolly

54.

What shot type is most commonly used at the beginning of a film

a)

Wide Shot

b)

Close Up

c)

Money Shot

d)

Establishing Shot

55.

What type of angle is this?

a)

Eye Level

b)

High Angle

c)

Birds Eye

d)

Low Angle

56.

What type of angle is this?

a)

Bird’s Eye

b)

Slanted

c)

Low Angle

d)

Eye Level

57.

Medium Long Shot

a)
b)
c)
d)
58.

Which Ad agency jobs comes up with comes up with the campaign "look and feel"?

a)

Art Director

b)

CopyWriter

c)

Flash Developer

d)

Strategic Planner

59.

Which Ad agency job works out the words that get used in the advert?

a)

Art Director

b)

CopyWriter

c)

Flash Developer

d)

Strategic Planner

60.

Which Ad agency job is the visionary behind the birth of an agency?

a)

Art Director

b)

CopyWriter

c)

The Founder

d)

Personal Assistant

61.

Which Ad Agency job is shortened to PA?

a)

Personal Accountant

b)

Personal Assistant

c)

Account Director

d)

Professional Artist

62.

Which Ad agency job is main point of contact for the client

a)

Art Director

b)

Account Director

c)

The Founder

d)

Personal Assistant

63.

Which Ad agency job manages a job on its way through the various parts of an agency

a)

Art Director

b)

Account Director

c)

The Founder

d)

Project Manager

64.

Which Ad agency job works with software to make animated content?

a)

Art Director

b)

Account Director

c)

Flash developer

d)

Project Manager

65.

Which Ad agency job is in charge of the creative department?

a)

Art Director

b)

Copywriter

c)

Creative Director

d)

Project Manager

66.

Which Ad agency job is the driving force behind the agency, whose job involves developing and implementing strategic plans?

a)

The Founder

b)

Managing Director

c)

Creative Director

d)

Project Manager

67.

Which Ad agency job generally comes up with the initial message which all other creative flows from?

a)

Art Director

b)

CopyWriter

c)

Flash Developer

d)

Strategic Planner

68.

Which colour would be the WORST for a teacher to wear to supervise an exam?

a)

Black

b)

Red

c)

Yellow

d)

Orange

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