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WorksheetsMPP Quiz 2
Total questions: 12
Worksheet time: 6mins
Which is not a step in the consumer decision-making process?
Gather information
Identify a target market
Select and evaluate alternatives
Recognize need or want
Sandra is in the process of buying a new car. She is highly involved in the purchase and perceives significant differences among his three favorite models. Sandra's next step is most likely to be ________.
postpurchase behavior
evaluation of alternatives
opinion leadership
cognitive dissonance
purchase decision
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
How much money is the consumer willing to spend?
How much does the consumer need the product being offered for sale?
How much does a discount or a coupon affect the purchase rate?
How do consumers respond to various marketing efforts the company might use?
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.
what consumers buy
how and how much they buy
why they buy
when they buy
Additional consumer services and benefits such as delivery and credit, instructions, installation, warranty, and service are considered as:
Actual Product
Augmented Product
Core Product
Branded Product
What does this image indicates?
Labeling
Packaging
Branding
None of the above
Additional items in a given product category under the same brand name (e.g., new flavors, forms, colors, ingredients, or package sizes) are considered as:
Line Extension
Co-Branding
New Brands
Multi Brands
The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability _______
the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
to build and maintain successful relationships with target customers.
demographic, economic, natural, technological, political, and cultural forces.
firms that help the company to promote, sell, and distribute its goods to final buyers.
The ___________consists of the actors close to the company that affect its ability to engage and serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics
Microenvironment
Macroenvironment
The marketing environment
Marketing Intermediaries
The following are not included in market intermediaries is__________
Resellers
Physical distribution firms
Marketing services agencies
Competitors
Trends in the Natural Environment are____, except____
Growing shortages of raw materials
Increased pollution
consumers from unfair business practices
Increased government intervention
Smart marketing managers take a ____ rather than ____ approach to the marketing environment
Proactive; reactive
Reactive; Proactive
uncontrollable, proactive
reactive, uncontrollable
