WorksheetsAdvertising and Marketing Effects on Technology
Total questions: 10
Worksheet time: 8mins
Which of the following is NOT one of the areas in which technology affects society?
Agricultural
Economic
Social
Political
Match the following affects of technology with their definition.
Environmental
those that have a positive or negative effect on the natural environment
Economic
those that have a financial impact on our society
Social
how an invention or innovation improves or changes the way in which we live and work
Political
how an invention or innovation influences political decisions & policies such as laws & regulations
___________ are when a designer must make a choice between a positive and negative impact for a product.
Constraints
Requriements
Trade-offs
Predictions
(Read the answer choices. True and False may not be in the order you expect.)
True or False. All technologies have both positive and negative effects other than those that were originally anticipated during the design phase.
True
False
(Read the answer choices. True and False may not be in the order you expect.)
True or False. Trade-offs are always a choice between a negative, and a positive affect.
True
False
____________________ is/are often the result of ideas, knowledge, and/or skills that are shared across technologies or academic disciplines.
Profit margins
Product success
Trade-offs
Technological advancement
Match the general themes of advertising with their definition:
Strategy
A clearly crafted message that is communicated to a target audience for a specific purpose
Creativity
Gets the attention of the audience while positively influencing the consumer
Execution
The blending of strategy and creativity to clearly communicate an idea
Match the following characteristics of successful advertisements to their descriptions:
Highly Targeted
Identifies a clear target audience
Solve a Problem
Demonstrates how the product can be used to solve a problem
Unique
Are authentic, creative, and capture the audience’s attention
Cause the Audience to Act
Create some type of connection with the audience
Study the graph:
Is the adoption rate of communication technology increasing or decreasing?
Increasing
Decreasing
An ___________ is the development of an entirely new product or system.
invention
innovation
