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WorksheetsReality Check: Life behind Instagram images of 'influencers'
Total questions: 10
Worksheet time: 15mins
Paragraphs 1-3
Jordan Bunder believes
His life is extremely different from how it looks on Instagram.
He tries to depict his life exactly how it is on social media.
He fights the urge to share his reality on Instagram.
His life is exactly how it looks on instagram.
Paragraphs 5-8
An influencer or microinfluencer is someone who...
earns millions of dollars through their work on social media.
promotes brands and endorses products on social media.
researches market trends on social media.
models menswear on social media.
Paragraphs 18-19
Being an influencer can be rewarding...
if you have a lot of confidence.
with a celebrity endorsement.
with a little bit of luck.
if you work hard for it.
Paragraphs 29-31
What do companies look for in an influencer?
They want an influencer who is mysterious and intriguing.
They want an influencer who is authentic and genuine.
They want an influencer who has at least 4000 followers.
They want an influencer who is famous, no matter how they achieved it.
What is the central idea of this article?
Social media influencers and celebrities are constantly at odds, because of the lack of transparency behind their endorsements.
Social media influencers will do whatever it takes to get endorsements from companies, sometimes losing themselves in the process.
Social media influencers have been gaining in popularity, but making a career of getting sponsored by companies is challenging.
Social media influencers are easily able to work with companies, because they endorse products during their free time.
What connection does the author draw between influencers and companies that sponsor them?
Influencers and companies need to align and form a trusted relationship in order to both feel good about the partnership.
Companies do extensive research into the influencers that they choose but influencers don't do any work in the partnership.
Influencers don't trust companies because they don't feel like companies pay them enough for their endorsement.
Companies always mistrust influencers because they don't know how how they gained their followers or whether they are authentic.
The term lucrative means...
an act of giving one's public approval or support to someone or something
producing a great deal of profit
types of delivery systems for sports and entertainment
Not controlled by any rule or law.
The term unregulated means...
the state of being up after sitting or lying
an act of giving one's public approval or support to someone or something
Not controlled by any rule or law.
A state of high-level health
The term prevalent means...
producing a great deal of profit
in the middle of
widespread
To take for granted or without proof.
The term pensively means...
types of delivery systems for sports and entertainment
held tightly together
To take for granted or without proof.
thinking deeply or seriously
