The 4P's of marketing (also known as the Marketing Mix) are:

The marketing function gathering and using information about customers to improve business decision making.

The marketing function that uses advertising and other forms of media to communicate information about products, services, and ideas.

The marketing function that involves establishing and communicating the value or cost of goods and services to customers and determining how much to charge in order to make a profit.

The marketing function that involves designing, developing, maintaining, and improving products or services so that they meet customer needs.

The marketing function that requires a company to budget its own business expenses as well as provide customers with assistance in paying for the company's products.

The marketing function that involves determining the best way to get products or services to customers.

The marketing function that involves communicating with customers to assess and satisfy their current needs and anticipating future needs.

A market is defined as people or organizations that have:

A(n) _____________________ is a subgroup of individuals or organizations sharing one or more characteristics that cause them to have relatively similar product needs.

Segmentation based on a consumers' behavior toward a product.

Segmentation based on one's lifestyle, social class, and motives.

Segmentation based on age, gender, ethnicity, education, or income.

Segmentation based on one's location.

The purpose of market segmentation is to:

A paid form of communication intended to inform, persuade, or remind an audience to take some kind of action is:

This advertising medium uses creative headlines and images to attract attention:

This advertising medium reaches large number of people, is quick & inexpensive to produce, and can target specific geographic area:

The advertising medium with the ability to target specific markets, has a longer life span than other mediums in its class, and a better print quality.

This medium reaches a broad market, is highly visible, and provides round-the-clock exposure.

Which medium uses sight, sound, motion, & color to send messages to consumers?

This advertising medium uses audio messages to communicate & offers the advantage of audience segmentation

This medium allows the most creativity in advertising, but is also the most expensive:

The newest medium to enter the advertising world is:

This medium offers flexibility in the message, allows customers and companies to interact, and makes reaching your target market easy.

Paying to have your ad placed near relevant searches is known as:

The symbol that represents a company is the:

A short, snappy statement that's purpose is to grab the reader's attention is the:

The main text of the ad is known as the ________________.

The subtle promotion of products through planned appearances in film, television, or other media is known as:

The most productive times for radio commercials is in the morning and late afternoon, which is known as:

The most expensive time to purchase television ad spots is between the hours of 8pm and 11pm, when the most people will be watching. This time is known as: