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Introduction to Digital Marketing

Total questions: 10

Worksheet time: 17mins

Name
Class
Date
1.

Google Analytics Cannot Collect Data From Which System By Default?

a)

Websites

b)

Online-Point of Sales System

c)

Offline-Inventory-Database

d)

Mobile Device

2.

Here are the functions of Google Analytics ... (Pick 3)

a)

Data Analysis and Visualization

b)

Realtime report related to our website

c)

Collection & Management

d)

Recording Video Marketing

3.

The following are the benefits of using Digital Marketing Analysis and Measurement (Select 3 Answers)

a)

Improve Performance

b)

Sparks Change & Innovation

c)

Provide Faster & More Accurate Decision

d)

Avoid The Risks

4.

Is the total number of pages viewed. Repeated views of a single page are counted.

(a)  

5.

The percentage of single-page sessions in which there was no interaction with the page or without open any pages on site or

(a)  

6.

Describe the report from Google Analytics below ...

4 lines
7.

One of the appropriate (free) tools from Google to monitor how a website performs in the organic realm is ...

a)

Google Ads Dashboards

b)

Google Search Console

c)

Google Search Central

d)

Google Analytics

8.

The metrics provided by Google Search Console (GSC) related to the overview performance of a website in the organic realm of Google are as follows ...

a)

Impressions

b)

Clicks

c)

Click Through Rate (CTR)

d)

Average Position

e)

Source/Medium

9.

Which of the following are tools (paid) for social media analysis, except ...

a)

Minter.io

b)

Iconosquare

c)

Meta Dashboard

d)

Social Bakers

10.

Evaluation and Recommendations that can be given after conducting Digital Marketing Data analysis and Measurement are as follows ...

a)

Audience Target Evaluation

b)

Budget vs Results Evaluation

c)

Ad Material Evaluation

d)

Content Strategy Evaluation

e)

All Wrong