This principle states that communication should always be consistent with the policies, plans, programs and objectives of the organization and not in conflict with them.

2.     The idea or message to be communicated should be clearly spelt out. It should be worded in such a way that the receiver understands the same thing which the sender wants to convey.

3.     It is the process of ensuring that the receiver has received the message and understood the same sense as sender mean it.

4.     It is the person who receives the message or for whom the message is meant for.

5.     The person who receives the message or symbol from the communicator tries to convert the same in such a way so that he may extract its meaning to his complete understanding.

6.     This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or suggestion.

7.     The destination of the message from sender.

8.     During this process the messages may distracted or affected by physical noise like horn sounds, thunder and crowd noise or encoded signals may distract in the channel during the transmission process which affect the communication flow or the receiver may not receive the correct message.

9.     It is the transmission of messages or signals through a nonverbal platform such as eye contact, facial expression, gestures, postures, touch and the distance between the two individuals.

10. Used to provide an organize description of an event or object.

11.     Used to express a state of mind or feeling about something.

13.     Used to interact & converse with others in social manner.

It is considered as the Lingua Franca.

15.     It is one of the significant forms of communication in today’s era. It is a process of disseminating messages to a large number of audiences using various tools like television, newspapers, radio, and digital media.

16.     When individuals and groups interact in the public arena to spread a message to a particular audience.

17.     In this type of communication, one communicates to self. This is a private communication which one does with self.

18.     This type of communication is done on a one-one basis. In this type, two individuals communicate with each other. 

19.     It refers to the production of spoken language to send an intentional message to a listener.

20.     It comes from Latin word Communicare.