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WorksheetsHBM Marketing
Total questions: 16
Worksheet time: 10mins
Buying a packet of chewing gum while waiting to be served would be what kind of purchase?
Impulse
Informed
Routine
Taking time to research different brands before purchasing an electric car would be what kind of purchase?
Impulse
Informed
Routine
Customers can be influenced to purchase a product through celebrity/influencer endorsement?
True
False
This business is...
Product-led
Market-led
This business is...
Product-led
Market-led
This business is...
Product-led
Market-led
At which stage of the product life cycle would sales be low and awareness also low?
Research & Development
Introduction
Growth
Maturity
Decline
At which stage of the product life cycle would sales start to increasing quickly as customers become aware of the product?
Research & Development
Introduction
Growth
Maturity
Decline
Between which 2 stages would the saturation point exist?
Research & Development
Introduction
Growth
Maturity
Decline
What would an organisation implement before a product goes into the decline stage?
(a)
What name is given to a working model of a product?
(a)
What type of research will be carried out to find out consumers' needs & wants?
(a)
Which type of research is this an example of?
Online surveys
Field
Desk
Which type of research is this an example of?
Focus Groups
Field
Desk
Which type of research is this an example of?
Government statistics
Field
Desk
Which type of research is this an example of?
Online news article
Field
Desk
