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WorksheetsPersonal branding chefs - Sam Pinzone
Total questions: 15
Worksheet time: 12mins
What does the chef do when someone tells him he can't do it?
He goes for it, even if it's not the right thing
He thinks about all the consequences
He doesn't do it
He talks about it to someone else
Where can we find information about him?
In posters around the street
In the newspaper
In major publications and social media
He didn't mention it
How does he market himself as a chef?
Being handsome and clever
Being on social media, being confident, thinking out of the box, pushing the limits.
Being an extrovert
Being a perfectionist
What's the key to being out there (in the media)?
Going on holidays and posting all the food you eat
Posting about what the competence does
Being present in the local press
Putting yourself out there. Contact many publications and publish on social media as much as possible.
What are the keys or strategies to put himself out there?
Using his own platforms to publish with his phone. Benefit from every opportunity on a daily basis. A way to build himself as a chef.
Following closely what the others do and copying it
Being charismatic and nice to people when preparing videos
Post a lot of content on social media regularly
What does he do to reach the publications?
He writes them emails occasionally
He calls them everyday
He sends them mails with interesting content and news about food.
None of them are correct
What does he recommend about the publications?
Never give up
To continually insist
To create new products every day
All of them are correct
Why is he doing this?
For pleasure
For curiosity
For business
For love
What other strategy does he use?
Create a nice working environment
Invest in his publications, in his platforms.
Be nice to people
Talk a lot
In his opinion, what do you need to do to run a successful kitchen?
You need to work with quality products
You need to focus on ecological food
You need to hire a lot of professionals to help you
You need a team leader that can see the numbers, the wages…
What is it a book sauvy according to him?
A nice person that reads lots of books
A skilled person when judging other people
Someone who is skilled to manage the economy of the restaurant
None of them are correct
What do they say about celebrity chefs?
With a lot of reputation you can't charge what you want for a dish.
You need reputation to have a lot of customers
Without the reputation you can’t charge the same for the same dish.
The reputation is everything for the business
Why are you there, at the end of the day?
To build a business
To earn reputation
To know new people
To innovate
For how long has he worked for the hospitality industry?
For 15 years
For 16 years
For 20 years
For 5 years
Sam Pinzone is...
A student
A private chef
A consultant chef
An important businessman
