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(8) TLE - Quiz 2 - First Quarter

Total questions: 20

Worksheet time: 24mins

Name
Class
Date
1.

___________ is the totality of what the product or the business stands for.

a)

advocate

b)

brand

c)

research

d)

name

2.

Take full responsibility of your own brand because you are your brand's biggest ______________.

a)

target audience

b)

consumers' focus

c)

reputation

d)

advocate

3.

The foundation for building a brand is to determine the ______________ that will be the basis for starting a brand-development process.

a)

target audience

b)

brand definition

c)

launching

d)

reputation

4.

A __________ is the foundation of the overall brand development.

a)

logo

b)

name

c)

brand

d)

reputation

5.

___________ is the time when you finally unveil your complete brand to the public.

a)

launching

b)

branding

c)

naming

d)

advocating

6.

Your brand is your ___________, so there is no room for error. You have to take care of your brand.

a)

name

b)

reputation

c)

logo

d)

advocate

7.

The ____________________ describes what your product or service is all about, what it is, what you offer, its nature, what makes it unique and better than the competitors, and why consumers should buy it.

a)

target audience

b)

consumers' focus

c)

brand definition

d)

reputation

8.

________ is critical process in brand development, as you have to know everything that is happening in the market in terms of brand names.

a)

launching

b)

research

c)

consumers' focus

d)

reputation

9.

A brand cannot be _________ to all different types of markets.

a)

attainable

b)

universal

c)

exclusive

d)

inclusive

10.

These are commodities relating to monetary resources or funds.

a)

financial products

b)

services

c)

banks

d)

income

11.

It is a finance method of setting aside funds for a period of time.

(a)  

12.

It is a finance method of getting money or goods now and paying it later.

(a)  

13.

It is a kind of credit for large-scales project.

(a)  

14.

It is a card authorizing the purchase of goods or services.

(a)  

15.

It is a financial instrument given by banks when opening a checking account.

(a)  

16.

A good competitive, strategic advantage in branding is to narrow down your ___________ by giving them what they want to see, hear, and attain.

a)

consumers' focus

b)

advocate

c)

name

d)

logo

17.

Saving deposits that cannot be withdrawn over a fixed period of time.

(a)  

18.

A book containing accounts to which credits and debits are recorded.

(a)  

19.

This is the finance method of makin settlement for loan or credit made from banks, loan, agencies, and private individuals with lending businesses.

(a)  

20.

This is the method of transmitting a sum of money from a place of origin to a place of destination.

(a)