Coming from an immigrant family from China, --- learned the value of hard work and dedication from his father who worked as a cook in a Buddhist temple. His father started a Chinese restaurant in Manila with his savings so he can send him to college.

•      Partitioning of the market based on lifestyle and personality characteristics

  age, gender, marital status, income, occupation, education, ethnicity

•      Partitioning of the market based on attitudes toward or reactions to a product and to its promotional appeals

•      Anything that can be offered to a market for attention, acquisition, use or consumption.

life story is a “rich-to-rags-to riches” story. John Jr. was born in China to the scion of one of the wealthiest families in Cebu

Targeting those heavy users is a common marketing strategy

  heavy users ,medium users, light users , nonusers

 Brand identification

a relatively small number of heavy users account for a disproportionately large percentage of product usage

•      Changing lifestyles play a major role in determining the product benefits that are important to consumers and also provide marketers with opportunities for new products and services

Necessities

•      The tendency of some consumers to repeatedly select the same brand within a given product category

Suitability & Quality

Price &  Style

•      Marketers constantly attempt to identify the single most important benefit of their product that will be the most meaningful to consumers

•      makes you stand apart and also plays an important role in branding your product.

Shoe Mart is more than just a shopping mall. It's a beloved institution from shopping, watching blockbuster movies, date night, ice skating to food tripping, Shoe Mart has it all.

•      Process of reviewing market segments and deciding which one(s) to pursue

Today, National Bookstore has grown to over hundred stores. Despite digital technology, it continues to flourish!

--- Includes free housing for more than thirty deaf–mute staffs. To date, more than 180 hearing-impaired students have received college education through Deaf Evangelistic Alliance Foundation (DEAF).

Tangible

  Special purchase efforts

milk and cheese, produce, and meat

Intangible

•      Act of dissecting the marketplace into submarkets that require different marketing mixes

Appliances, Gadgets ,etc.

 New innovations

financial, health care, legal

tailoring, appliance repair, car wash, auto repair/maintenance

beauty salon, spa, barbershop

•      Unique Selling Proposition or USP is a very important concept used during the time when a company promotes its product through its advertisements in both TV as well as print media which eventually attracts a consumer to buy a particular product.

 Buy frequently & immediately

Low priced

Division of the market based on the location of the target market

Many purchase locations

•      Satisfies a want or a need.

Unique characteristics

 Staple goods         

Impulse goods

 Emergency goods

Few purchase locations

utilities, Internet, communications

Buy less frequently

Fewer purchase locations

  Products consumers don’t

           want to think about

      Require much advertising &

           personal selling

Gather product information