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Market Survey and Site Layout

Total questions: 8

Worksheet time: 7mins

Name
Class
Date
1.

Match the following feasibility study questions with its meaning

a)

Find out the characteristics required of the product and the size and value of the market

1.

Is there a demand for the produce?

b)

Determine the number and type of competitors

2.

Who else is producing similar products?

c)

Find the availability and cost of staff, equipment, services, raw materials, ingredients and packaging

3.

What is needed to make the product?

d)

Calculate the capital costs of getting started and the operating costs of production

4.

What is the cost of producing a product?

e)

Calculate the difference between the expected income from sales to an estimated share of the market and the costs of production

5.

What is the likely profit?

2.

Let's say an existing product market size is 100,000 kg/month. If you are to venture into this production, what market share should you choose?

a)

100%

b)

70-90%

c)

5-10%

d)

0.001%

3.

The following should be considered in technical feasibility except:

a)

Raw material availability

b)

Equipment availability

c)

Manpower requirement

d)

Shopping mall availability

4.

Plant A is a labor intensive industry and also require huge amount of water for cooling and electricity for their machineries. Select the important criteria they must choose when selecting a site.

a)

Expensive labor force

b)

Low water tariff

c)

High electricity tariff

d)

Water Scarcity Area

5.

Choose the principal factor for site selection (answer can be more than one).

a)

Location

b)

Availability of utilities

c)

Environmental impact, and effluent disposal

d)

Local community considerations

e)

Political and strategic considerations

6.

Following is among the considerations for site layout except:

a)

Fire stations

b)

Utilities e.g. boilers

c)

Wastewater treatment plant

d)

School

e)

Processing Area

7.

Match the following according to the reason for site layout:

a)

Sited first and arranged to give a smooth flow of materials through the various processing steps.

1.

Process units

b)

Located well away from potentially hazardous processes

2.

Administration offices and laboratories

c)

Sited to give the most economical run of pipes to and from the process units

3.

Utility buildings

d)

Under the prevailing wind the plume of condensate spray drifts away from the plant area and adjacent properties

4.

Cooling towers

e)

Between the loading and unloading facilities and the process units they serve

5.

Main storage areas

8.

Based on article 4, which company provides electricity in Tanjung Langsat, Johor area?

a)

Sultan Iskandar Power Supply

b)

Sabah Energy Corporation

c)

Tenaga Nasional Berhad

d)

Sarawak Energy Berhad