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VIO202 - Theme 4 Practice Quiz

Total questions: 24

Worksheet time: 18mins

Name
Class
Date
1.

The South African retailer Checkers relies on which of the following ways to differentiate itself:

a)

Colour

b)

Taste

c)

Tagline

d)

Shape

2.

The following Brand is a clear example of a brand with a distinctive Shape:

a)

True

b)

False

3.

Nando’s is strongly associated with:

a)

Tagline

b)

Taste

c)

Colour

d)

Symbol

e)

Movement

4.

The following Brand is a clear example of a brand with a distinctive Taste:

a)

True

b)

False

5.

The following Brand is a clear example of a brand with a distinctive Smell:

a)

True

b)

False

6.

The following Brand is a clear example of a brand with a distinctive Taste:

a)

True

b)

False

7.

The following Brand is a clear example of a brand with a distinctive Taste:

a)

True

b)

False

8.

Which distinctive features do both of these brands have?

a)

Sound

b)

Taste

c)

Tagline

d)

Shape

e)

Name

9.

Which distinctive features do both of these brands have?

a)

Colour

b)

Movement

c)

Tagline

d)

Shape

e)

Name

10.

Which distinctive features do both of these brands have?

a)

Sound

b)

Taste

c)

Shape

d)

Symbol

e)

Motion

11.

This advertisement places emphasis on which of the following associations with the brand:

a)

Emotional

b)

Cultural

c)

Rational

d)

Visual

12.

This advertisement places emphasis on which of the following associations with the brand:

a)

Emotional

b)

Cultural

c)

Rational

d)

Visual

13.

This advertisement places emphasis on which of the following associations with the brand:

a)

Emotional

b)

Cultural

c)

Rational

d)

Visual

14.

This advertisement places emphasis on which of the following associations with the brand:

a)

Emotional

b)

Cultural

c)

Rational

d)

Visual

15.

This advertisement places emphasis on which of the following associations with the brand:

a)

Emotional

b)

Cultural

c)

Rational

d)

Visual

16.

Templates save time but if you don’t adapt them you’ll end up without any differentiation from your competitors.

Which of the following template portfolios examples is unique enough to make the person stand out from the rest?

a)

b)

c)

d)

e)

None, they all used a template too closely.

17.

Which aspect(s) of these two portfolio designs is/are too similar, making them appear to be copies of each other?

a)

Layout

b)

Colour

c)

Typography

d)

Illustration

e)

Hierarchy

18.

If you see a concept or a layout that inspires you and you use it in a recognizable way, passing it off as your own, this is known as…

(a)  

19.

Good design is...

a)

not an accident

b)

a happy accident

c)

a series of lucky guesses

d)

not thoughtful

20.

Online, you will not be there to help the visitor understand what you have to offer,

so your portfolio needs to do this for you.

A portfolio is you...

a)

but not 'you'

b)

without 'you'

c)

without any 'you-ness'

d)

but mainly 'you-less'

21.

Which 2024 trend in Web Design is visible in the example?

a)

3D Gradients

b)

Bento boxes

c)

"Detail-ism" & Hyper-Surrealism

d)

Interactive Storytelling

22.

Which 2024 trend in Web Design is visible in the example?

a)

3D Gradients

b)

Bento boxes

c)

Micro-Interactions

d)

Interactive Storytelling

23.

Content creators like FashionBabyVerse are using cuteness and trend in Design to draw followers with Generative AI. This trend is called:

a)

"Blur-ism" & Hyper-Impressionism

b)

"Feature-ism" & Hyper-Futurism

c)

"Fact-ism" & Hyper-Realism

d)

"Detail-ism" & Hyper-Surrealism

24.

When conducting research for a new project (like a portfolio) there are a few _ _ _ questions and activities.

(a)