WorksheetsT & H Marketing
Total questions: 24
Worksheet time: 24mins
------ is one of the world leading industries. The Philippines is getting substantial economic from tourism, which the government wants to further maximized.
(a)
CHARACTERISTICS OF THE TOURISM INDUSTRY:
Both the service provider and the customer must be present for the transaction to occur. Customer are part of the product.
(a)
CHARACTERISTICS OF TOURISM INDUSTRY:
Unlike physical product, services cannot be seen, tasted, felt, heard, and smelled before they are purchased. Buyers look for tangible evidence that will provide information and confidence about the service.
(a)
CHARACTERISTICS OF THE TOURISM INDUSTRY:
1Service quality depends on who provides the service and when they are provided. Product consistency depends on the service provider’s skills and performance at the time of the exchange.
(a)
CHARACTERISTICS OF THE TOURISM INDUSTRY:
Services can not be stored. If service providers are to maximize revenue, they must manage capacity and demand. Unsold inventory from the previous day can not be carried forward to the next day.
(a)
CHARACTERISTICS OF THE TOURISM INDUSTRY:
Services have peak and off-peak season depending on demand due to weather and visitor behavior.
(a)
CHARACTERISTICS OF THE TOURISM INDUSTRY:
With the new destinations emerging and competing in the global marketplace, one destination can easily be substituted for another destination.
(a)
------is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.
(a)
-------is the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
(a)
Making a sale -- "telling and selling"
(a)
"Satisfying customer needs"
(a)
-------is the process of designing and maintaining an environment in which individuals, working together as groups, efficiently accomplish selected aims.”
(a)
MARKETING AS A MANAGEMENT PROCESS:
With the advent of technology, the provision for a marketing information system enables the organization to compile an updated set of information about its customers, competitors, and the organization's capability and effectiveness.
Marketing Planning
Marketing Information System
Planning Tactical Campaigns
Marketing Operations
MARKETING AS A MANAGEMENT PROCESS:
This involves an analysis of the marketing environment in relation to the potentials of one's business. It involves the setting up of objectives and an evaluation of the milestones that the company has reached. The creation of marketing strategies will help increase the business by obtaining the best fit between the company's resources and its target market position.
Marketing Planning
Monitoring and Control
Marketing Planning
Planning Tactical Campaigns
MARKETING AS A MANAGEMENT PROCESS:
This step ensures that practical and realistic tactical campaigns are conducted in support of the comprehensive marketing strategy.
Monitoring and Control
Marketing Operations
Marketing Planning
Planning Tactical Campaigns
MARKETING AS A MANAGEMENT PROCESS:
This process involves the challenging part of implementing the planned strategic and tactical campaigns by coordinating with all stakeholders, fine tuning the marketing mix as they unfold, and ensuring that activities are conducted as planned.
Planning Tactical Campaigns
Marketing Operations
Marketing Planning
Monitoring and Control
MARKETING AS A MANAGEMENT PROCESS:
This involves the ongoing process of evaluating sales data and financial performance versus marketing activities conducted. It also includes the handling of customer feedback and complaints and coordination with what the staff has to say about the marketing campaigns. Finally, it includes being aware of what the competitors are doing.
Marketing Operations
Monitoring and Control
Marketing Planning
Marketing Information System
FUNCTION OF MARKETING:
Entails gathering information about customers to better serve their needs and improve decision-making
(a)
FUNCTION OF MARKETING:
Involves planning to ensure that resources are available to maintain and improve the business.
(a)
FUNCTION OF MARKETING:
Ensures that the value and cost of goods and services offered to customers will be at the level that customers are willing to pay.
(a)
FUNCTION OF MARKETING:
Prepares the various promotional strategies that will enable the products to be introduced and sold to the customers.
(a)
FUNCTION OF MARKETING:
Involves designing, developing, maintaining, improving, and acquiring products and services to meet the needs of the customers.
(a)
FUNCTION OF MARKETING:
Involves bringing the products and services to the customers in the best way possible.
(a)
FUNCTION OF MARKETING:
Is the ultimate measure of marketing success. Strategies on following up the sale, closing the sale, and making a repeat sale are crucial tasks of marketing.
(a)
