WorksheetsU3T1 - Competitive Markets
Total questions: 13
Worksheet time: 9mins
What modes of entry can businesses utilise to expand globally?
exporting
importing
licensing
strategic alliances
What financing strategies can mature businesses use to fund their entry into global markets?
Government grants and incentives
Debt finance
Private equity
Going public
Internal Business Environment involves...
Customers
Suppliers
Owners
Public interest groups
External operating environment includes...
Customers
Competitors
Socio-cultural
Managers
Macro business environment includes...
Socio-cultural
Government
Morals
Technological
Business goals relate to what business criteria?
Competitiveness
Effectiveness
Efficiency
Stakeholder Satisfaction
Business goals include...
Increasing revenue
Increasing market share
Employment
Growth
Horizontal growths refers to businesses that...
expand its geographical reach by selling new products to existing customers in new locations
focuses on existing customers
expand its geographical reach by selling existing products to new customers in new locations
focuses on new customers
An example of a business that has had geographical reach is...
Apples introduction of the Apple Store
Sephora introducing a new product line
An example of vertical growth is...
Toyota creating electric vehicles
supermarkets creating a private label brand
Bunnings expanding into every state and territory
Strategies a mature business can adopt to expand into new global markets are:
innovation
research and development
going into niche markets
vertical growth
driven by emerging technologies
Choose the correct 4 business functions
Finance
IT
Marketing
Human Resources
Operations
What is not an example of Innovation as expansion strategies?
Product innovation
Packaging innovation
Marketing innovation
Organisational innovation
