WorksheetsMarketing - 18.1 & 19.1 Test Review
Total questions: 38
Worksheet time: 46mins
Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives.
True
False
The storefront projects a brand identity and distinguishes a store from its competitors.
True
False
Mannequins are considered valuable tools for enhancing the shopping experience.
True
False
Lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise.
True
False
A new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers.
True
False
A business must pay for any listing of its name, address, and phone number in the White Pages telephone directory.
True
False
Newspapers can target advertising to people living in certain areas.
True
False
According to the text, less than half of adults in the United States read newspapers every day.
True
False
A 10-percent return or redemption rate for printed direct mail is high.
True
False
Advertising demonstrates the features and benefits of a good or service.
True
False
What part of the store layout includes the aisles?
the customer space
the selling space
the storage space
the shape of the store's displays
Businesses that advertise in newspapers can target their ads to people with particular interests or to those living in a particular region. Why can businesses do this targeting?
newspapers have a variety of high-interest, reader-attracting features
newspaper ads costs are relatively low
newspaper distribution is known
newspaper ads can be adapted to the target market
Which printed medium is most familiar to 99 percent of American adults?
Yellow Pages directory
monthly magazine
newspaper
weekly magazine
14. What type of print medium provides the longest life span for an advertisement?
magazine
post
directory
newspaper
What is one characteristic of advertising?
can promote a new or existing product
identifies the media used
targets media outlets
always encourages competition
With what group is direct-mail advertising most effective?
business-to-business customers
existing customers
potential customers
target consumers
The primary purpose of visual merchandising is to coordinate all of a business’s physical elements in order to project a particular (a) to customers.
Entrances to stores should promote customer convenience and assist in store (a) .
Store space that is devoted to lounges, restaurants, and seating areas is called (a) space.
The store IKEA provides many (a) displays that show model kitchens, bedrooms, and living rooms.
Radio and television are both considered (a) media, but Web sites are not.
A(n) (a) ad is an advertisement that appears as a rectangle or various shapes and sizes at the top, bottom, or side of a Web page.
Magazines that are read for personal pleasure or interest such as Road and Track, People, and Seventeen would be classified as (a) magazines.
Advertising that presents information about a business’s contributions to the community is called (a) advertising.
a display case, counter, or bench
fixture
shelter
shows merchandise, provides customers with information
exterior display
interior display
the visual and artistic aspects of presenting a product
display
placement
stand-alone structures that serve as promotion devices
MOM's
POP's
the sign showing a business’ name
marquee
pavillion
the combination of entrances, window awnings, and other exterior building characteristics
storeback
storefront
a special newspaper containing no editorial content
shopper
dealer
ads combined with animation, video, sound, interactivity
social media
internet advertising
printed posters on subways, buses, and trains
transit advertising
subway advertising
advertising designed to increase sales
promotional selling
promotional advertising
process of selecting appropriate advertising media
media planning
media tuning
type of print media that can be restricted in certain locations
billboard
transit advertising
useful products imprinted with an advertiser’s name
logos
specialty media
publication targeted for professionals with an interest in a particular field
wholesale magazine
trade magazine
