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WorksheetsDomain 2: Marketing and Sales
Total questions: 23
Worksheet time: 13mins
Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?
Females, ages 13-19
Males, ages 20-40
Kids, ages 2-12
Adults, ages 25-60
Target Market is best decribed as:
An analysis that highlights your company's opportunities and threats
customer group to which a cmpany markets its products and services
A statement that explains to customers why they should do business with your company
An anaylsis that highlights your company weaknesses and strengths
Direct competition is businesses that sells________ products as your company.
expensive
various
different
similar
Indirect businesses sell products that are _______ but simliar enough that their products could satisfy the same need.
different
same
cheap
expensive
Choose a DIRECT competitor for Burger King
Popeyes
Publix
McDonalds
Taco Bell
Choose an INDIRECT competitor for Johnny's ice cream shop
McDonalds
Publix
Dairys
Coldstone
Value proposition is defined as:
Amount a company charges for the product or service they sell
A statement that explains to customers why they should do business with your company
customer group to which a company markets its products and services
A report that highlights the value of your business
What is the primary reason to understand your competitors?
To judge how you should price your products/ services
To make friends and network
To make sure your business is standing out
To give advice to others
The primary objective of a SWOT analysis is:
To evaluate competition
To provide a statement that allows customers to understand the purpose and goals of your business
to help organizations develop a full awareness of all the factors involved in making a business decision.
To increase revenue
The "S" in SWOT stands for:
Stability
Strengths
Strong
Successful
The "W" in SWOT stands for:
Wonderful
Wings
Wrongs
Weaknesses
The "O" on SWOT stands for"
Opportunities
Options
Optimistic
Outcomes
The "T" in SWOT stands for"
Time expenses
Tough
Threats
Travel expenses
Select the accurate internal factors in a SWOT analysis. ( Select all that applies)
Threats
Strengths
Opportunities
Weaknesses
Select the external factors in the SWOT analysis.
Threats
Weaknesses
Strengths
Opportunties
Identify three digital marketing methods. Select all that applies
Social Media
BillBoard
Pay Per Click
Identify three traditional marketing methods. Select all that applies.
Newspaper
Word of Mouth
Coupons
Social Media Influencers
Select all the factors the compose of the marketing mix.
Price
Product
Place
Promotion
Prediction
Match each market segment to its corresponding description:
This segment describes statistical information about customers.
Behavioral
Geographic
Demographic
Psychographic
Match each market segment to its corresponding description:
This segment describes where customers are located and how they can be reached
Demographic
Psychographic
Geographic
Behavioral
Match each market segment to its corresponding description:
This segment describes what customers think about and value, and how they live their lives.
Demographic
Psychographic
Geographic
Behavioral
Match each market segment to its corresponding description:
This segment describes the benefits to customers based on their wants or needs and how they use the product.
Demographic
Psychographic
Geographic
Behavioral
A consultant determined that your company needs a better social media presence to market your health and wellness products.
Which three marketing methods should you use? (Choose 3)
Create email subscriptions
Use Brand Influencers
Create company profile on relevant online platform
Create an online community for customers
