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Distribution Notes Review

Total questions: 14

Worksheet time: 11mins

Name
Class
Date
1.

As a part of the marketing mix, distribution involves the _____________ and ____________ used to make products available to customers.

a)

Locations, methods

b)

Locations, prices

c)

Pricing, promotion

d)

Selling, financing

2.

In terms of the marketing mix, distribution is represented by which "P?"

a)

People

b)

Price

c)

Place

d)

Product

3.

This percent of marketing profits is spent on Distribution activities.

a)

29%

b)

50%

c)

72%

d)

100%

4.

Distribution ends when the goods get to the

a)

producer

b)

retailer

c)

wholesaler

d)

final consumer

5.

Which of these activities is NOT included in physical distribution?

a)

Transportation

b)

Order Processing

c)

Warehousing

d)

Selling

e)

Managing Inventory

6.

A direct channel of distribution brings the product directly from the producer to the consumer. ex. farmers market.

a)

True

b)

False

7.

Paths of a product from the manufacturer of producer to the final customer.

a)

Drop Shippers

b)

Channels of Distribution

c)

Brokers

d)

Materials Management

8.

Which of the following is not a middleman?

a)

Retailer

b)

Wholesaler

c)

Producer

d)

Agent

9.

Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)

a)

agent

b)

retailer

c)

producer

d)

wholesaler

10.

The final intermediary in an indirect channel that sells products to consumers

a)

Sales Agents

b)

Wholesalers

c)

Producers

d)

Retailers

11.

Distributing products to one intermediary within a protected territory of a geographic area; high profit margin

a)

Selective Distribution

b)

Exclusive Distribution

c)

Intensive Distribution

d)

Physical Distribution

12.

Distributing products to all suitable intermediaries for complete market coverage.

a)

Selective Distribution

b)

Physical Distribution

c)

Selective Distribution

d)

Intensive Distribution

13.

Where does a channel of distribution begin?

a)

With the industrial user

b)

With the producer

c)

With the final consumer

d)

With the intermediary

14.

Which of the following illustrates an indirect distribution channel?

Select all that apply.

a)

Producer to consumer

b)

Producer to wholesaler to consumer

c)

Producer to wholesaler to retailer

d)

None of the above