WorksheetsDistribution Notes Review
Total questions: 14
Worksheet time: 11mins
As a part of the marketing mix, distribution involves the _____________ and ____________ used to make products available to customers.
Locations, methods
Locations, prices
Pricing, promotion
Selling, financing
In terms of the marketing mix, distribution is represented by which "P?"
People
Price
Place
Product
This percent of marketing profits is spent on Distribution activities.
29%
50%
72%
100%
Distribution ends when the goods get to the
producer
retailer
wholesaler
final consumer
Which of these activities is NOT included in physical distribution?
Transportation
Order Processing
Warehousing
Selling
Managing Inventory
A direct channel of distribution brings the product directly from the producer to the consumer. ex. farmers market.
True
False
Paths of a product from the manufacturer of producer to the final customer.
Drop Shippers
Channels of Distribution
Brokers
Materials Management
Which of the following is not a middleman?
Retailer
Wholesaler
Producer
Agent
Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)
agent
retailer
producer
wholesaler
The final intermediary in an indirect channel that sells products to consumers
Sales Agents
Wholesalers
Producers
Retailers
Distributing products to one intermediary within a protected territory of a geographic area; high profit margin
Selective Distribution
Exclusive Distribution
Intensive Distribution
Physical Distribution
Distributing products to all suitable intermediaries for complete market coverage.
Selective Distribution
Physical Distribution
Selective Distribution
Intensive Distribution
Where does a channel of distribution begin?
With the industrial user
With the producer
With the final consumer
With the intermediary
Which of the following illustrates an indirect distribution channel?
Select all that apply.
Producer to consumer
Producer to wholesaler to consumer
Producer to wholesaler to retailer
None of the above
