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WorksheetsDigital Marketing Revision 3
Total questions: 60
Worksheet time: 30mins
Digital Marketing is...
useful when people are online
doing marketing on the street
does not require time and attention.
None of the choice
Affiliate marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase the website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Social Media marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase the website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Display Advertising marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase the website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Search Engine marketing is
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Search Engine optimization
Rewarding a site or individual for each sale/lead it generates.
Is a paid or unpaid method that to increase website traffic using the search engine.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Mobile marketing
uses mobile phones, smart phones, tablets to do connect with consumers.
rich text and media is used in sending digital mails to connect with customers.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
eMail marketing
uses mobile phones, smart phones, tablets to connect with consumers.
rich text and media is used in sending digital mails to connect with customers.
Using Facebook, Instagram and the like is gaining brand awareness, website traffic, & sales.
It includes a variety of formats such as banners, text, video ads on a webpage.
Is considered as organic, natural, or earned search engine results that increases website's visibility online.
Which of the following is not one of the main parts of a website.
Homepage
Sitemap
Contact Us
Product & Services page
About Us
(a) is an authoring and administration tool in maintaining a website.
______ ______ the set of techniques and technologies used to promote brands, products and services to consumer over a range of online channels.
(a)
______ ______ is rewarding a site or individual for each sale/lead it generates as a result of promoting your business.
(a)
It isadvertising online in a variety of formats. Display advertising includes banner, text, image, and video ads on a webpage.
Product Marketing
Image Marketing
Display Marketing
Search Engube Marketing
It is optimizing websites to increase their visibility in search engine’s unpaid results, also known as organic, natural or earned results.
Search Engine Optimization
Web Traffic Optomization
Google Search
Pay per Click
It is the increasing website traffic and visibility in search engine results pages through paid and unpaid (organic) methods.
Search Engine Optimization
Search Engine Marketing
Display Marketing
Content Marketing
Tick all which is/are not Social Media sites as listed.
Linkedln
Febstar
Digital marketing can come up with a higher engagement compared to traditional marketing.
TRUE
FALSE
Digital Marketing doesn't need time commitment to manage it since it can be on autopilot.
True
False
Creating and sharing useful, relevant and quality content to achieve marketing goals.
Display Marketing
Content Marketing
Affiliate Marketing
Search Engine Marketing
is an online platform where people connect, create and share opinions in online communities.
Business Directory
Social Media
Website
Web Application
Online Directory
1st step in creating a web presence is
Register an appropriate website address
Design the site
Register a website hosting service
Build the site
Promote the site
2nd step in creating a web presence is
Register an appropriate website address
Design the site
Register with a website hosting service
Build the site
Promote the site
3rd step in creating a web presence is
Register an appropriate website address
Design the site
Register with a website hosting service
Build the site
Promote the site
5th step in creating a web presence is
Register an appropriate website address
Design the site
Register with a website hosting service
Build the site
Promote the site
(a) are phrase or words in the webpages that match or are considered relevant to a search query.
Search Engine uses manual techniques in finding, understand and store information in the database.
True
False
Search Engine uses a mathematical equation known as _______ to order organic results.
algorithm
algebra
arithmetic
finder
It is a search engine query that most closely match base on relevance of the search.
Paid results
Organic search results
Keyword result
My search
These are basically advertisements found in a search query.
Paid results
Organic search results
Keyword result
My search
In Social Media action, ______ means to publish content to your profile, such as status, updates, image or video.
Post
Comment
Share
Like
In Social Media action, ______ is a way to identify a person or organisation mentioned in a post or in a photo or video.
Tag
Comment
Share
Like
In Social Media action, ______ is a word or phrase preceded by the # character.
Tag
Comment
Share
Hash tag
In Social Media action, ______ is a way for an audience to express consensus or support for a post or a page.
Tag
Comment
Share
Like
In Social Media action, ______ is where you can see updates of other pages you follow and interact with it on your page.
Follow
Feed
Event
Occassion
Online banking, webmail, Office 365 online are examples of
Blog
Mobile Application
Website
Web Application
Online Directory
______ _________ (UI) it refers to the interaction of the visitor / customer with your site through the webpage content.
(a)
Users should have consistent experience regardless of the type of device or screen size they are using, and this should be through its _________________.
responsive design
accessibility
performance optimization
Browser compatibility
On this step, your files and folders will be stored online and your website can be seen live by everyone.
Register with a website hosting service
Promote the website
Build the website
Register the website address
Keywords and links are the typical are the typical ranking factors across search engines
True
False
Is a post that allows you to draft posts and define when they will be posted in the future.
Scheduled Post
Link Post
Hashtag
Keyword
In social media, it is a way to identify a person mentioned in a post.
Like
Hashtag
Comment
Share
Tag
In social media, a word or phrase is preceded by # character
Like
Hashtag
Comment
Share
Tag
In social media, a way to republish content from other profiles
Like
Hashtag
Comment
Share
Tag
In social media, A way to respond to post.
Like
Hashtag
Comment
Share
Tag
In social media, a way for an audience to express consensus for a post
Like
Hashtag
Comment
Share
Tag
A social media content can be considered as viral when it is shared widely and quickly.
True
False
A social media content can be considered as viral when it is not shared widely and quickly.
True
False
A social media influencer is anyone that can lead their audience's behavior and action online.
True
False
A social media influencer is anyone that cannot lead their audience's behavior and action online.
True
False
Corporate identity and design should be consistent across all online channels.
True
False
Corporate identity and design should be consistent either online or offline.
True
False
Search Engine Optimisation (SEO) uses keywords to search for specific websites. Which places on the website can keywords be placed?
Main Content
Heading
Meta description
Page Title
Alternate texts
It is the term used in to describe an account on social media platform.
Social Media Profile
Promoted Tweet
Promoted Post
Social Media Pin
In Social Media action, ______ is a way of notifying of an upcoming event and who's coming.
Follow
Celebration
Event
Occassion
is a type of regularly updated online journal that includes infographics, guides, videos, etc.
Blog
Social Media
Website
Web Application
Online Directory
What could be the 1st step in Social Media campaign?
Plan content
Create content
select appropriate platform
Track campaign
Evaluate performance
What could be the 2nd step in Social Media campaign?
Plan suitable content
Create content
select appropriate platform
Track campaign
Evaluate performance
What could be the 3rd step in Social Media campaign?
Plan content
Create content
select appropriate platform
Track campaign
Evaluate performance
What could be the 4th step in Social Media campaign?
Plan content
Create content
select appropriate platform
Track campaign
Evaluate performance
What could be the 5th step in Social Media campaign?
Plan content
Create content
select appropriate platform
Track campaign
Evaluate Campaign performance
