WorksheetsChapter 3. Consumer Behavior
Total questions: 30
Worksheet time: 15mins
Facebook and YouTube are both examples of ________
buzz marketing
opinion leaders
social networks
early adopters
Maslow's theory is that ________ can be arranged in a hierarchy.
stimuli
beliefs and attitudes
perceptions
human needs
________ describes changes in an individual's behavior arising from experience.
Lifestyle
Learning
Perception
Cognitive dissonance
The buying process starts with ________, in which the buyer recognizes a problem.
need recognition
information search
product awareness
product interest
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.
cognitive dissonance
selective attention
subliminal retention
cognitive inertia
Consumer buyer behavior is the buying behavior of___________
manufacturers
reseller
final consumers
wholesalers
________ refers to the unique psychological characteristics that distinguish a person or group.
Personality
Lifestyle
Status
Attitude
Role
What is one way that social class is NOT measured?
occupation
education
income
number of children in the family
house type
A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
personality
motive
attitude
learning
perception
Maslow's theory is that human needs–-including physiological, safety, social needs, esteem, and self-actualization needs–-are arranged in a hierarchy and that an unsatisfied need motivates an individual to take action to satisfy it.
TRUE
FALSE
According to the model of buyer behavior, what are the two parts of a buyer’s black box?
The buyer’s attitudes and preferences and the buyer’s purchase behavior
The 4 Ps and social forces
Cultural forces and marketing stimuli
The buyer’s characteristics and the buyer’s decision process
Some of the cultural factors that influence buyer behavior include _____
Social class and family
subculture and family
subculture and social class
subculture, beliefs, and attitudes
The consumer market is made up of which of the following?
A) individuals who acquire goods or services for personal consumption
B) households that purchase goods or services for personal consumption
C) businesses that purchase goods and services
D) A and B
E) all of the above
What is Consumer Perception?
The process by which an individual selects, organizes and interprets message into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets stimuli/sensations into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets products/services into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets products/services into a meaningful consumer offerings.
Consumer Perception refers to .....
consumer's awareness, their impressions, and their opinions about our business, products, and brand.
products awareness, impressions, and opinions about our business, products, and brand.
products/services, and their opinions about our business, products, and brand
consumer's impressions, and their opinions about our business, products, and brand
A person's buying decision is influenced by personal characteristic such as gender, age, subculture, personality and self-concept.
True
False
Learning is the process that creates changes in behavior, immediate or expected, through experiences only.
True
False
People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called
selective retention.
selective distortion.
selective attitude.
selective attention.
All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:
Learning
Perception
Reference group
Lifestyle
A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.
status symbol
lifestyle
reference group
membership group
A ________ consists of the activities an individual is expected to perform, according to the people around him/her.
motive
life cycle
perception
role
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.
cognitive dissonance
selective attention
subliminal retention
cognitive inertia
Monica tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Carrie exhibits ________.
variety-seeking buying behavior
dissonance-reducing buying behavior
conspicuous consumption behavior
habitual buying behavior
Shortly after buying a new car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing ________.
postpurchase dissonance
need recognition
complex buying behavior
marketing myopia
Consumer buyer behavior is the buying behavior of___________
manufacturers
reseller
final consumers
wholesalers
Which of the below are examples of PERSONAL factors?
Favorite Shirt
Age
Lifestyle
Job
Marketers describe the way the consumer processes information to arrive at brand choices as ________.
alternative evaluation
information search
purchase decision
post-purchase dissonance
Variety-seeking behavior would result from which of the following conditions?
Low involvement and significant differences between brands
High involvement and significant differences between brands
High involvement and few differences between brands
Low involvement and few differences between brands
________ is the first stage in the new product adoption process.
Awareness
Trial
Evaluation
Interest
Which adopter group is skeptical and adopts a new product only after amajority of people have tried it?
Early adopters
Late mainstream
Early mainstream
Innovators
