WorksheetsGroup activity Quiz
Total questions: 10
Worksheet time: 6mins
In social media, what type of marketing has become important for advertisers?
E-mailed handbills and online press kits
Word-of-mouth, or buzz marketing
E Electronic ads
Product placement
All of the above
Why is it important to post to a blog?
It reduces the cost per blog post
Keep readers engaged
It allows more chances
the social media marketing specialist
What is an example of a SMART objective?
“Sell more widgets on Facebook”
“Sell 10% more widgets by running an advertising campaign”
“Sell more widgets”
“Sell 10% more widgets in the next six months by running an advertising campaign on Facebook”
Which of the following are reasons to develop a distinctive brand voice and tone in social media marketing?
To build trust through familiarity
To express personality
To create a differentiating factor for your brand
Shareable content _____
tells a story
embeds a sense of urgency
appeals to positive emotions
When a marketing channel has been classified as low value, what is the recommended course of action?
Abandon it because it is not worth the investment of effort.
Find alternatives channels with higher value.
Find ways to increase its value.
Explore it because low value could still mean a significant return on investment; just that it is not as significant as other channels in the high value section.
Which of the following is the process of monitoring digital media channels to devise a strategy that will better influence consumers?
Social Advertising
Social Listening
Social Engagement
Social Media Marketing
What is the recommended action to take towards subscribers who are inactive; i.e., have not opened an email campaign of yours for an extended period of time?
Continue sending them the same emails because maybe they are interested but missed the previous ones.
Remove them from your master list immediately because clearly, they are not interested.
Try to re-engage them by sending them a targeted email campaign. If they are still unresponsive to this, remove them.
What should inform how you measure ROI?
Vanity Metrics
Personal Intuition
Business strategy and objectives
All of these answers
You want to create a powerful profile page in Pinterest. Why would you want to have a verified website as part of the process?
You can only reserve your user name in Pinterest if you verify the website
Having a verified profile page prioritises your website higher in search engines above other websites
Showcases can only be created in a Pinterest business account that has been verified
Until you verify your website you cannot enter information in the About section of the profile
