WorksheetsMarket Planning Review
Total questions: 10
Worksheet time: 6mins
Defining and organizing the marketing goals of a company and gathering strategies to achieve them is called:
A Marketing Mix
A Marketing Strategy
Market Organizing
Market Planning
A written document that acts as a guidebook of marketing activities for the marketing manager is called a:
Marketing Mix
Marketing Plan
Marketing Strategy
Marketing Tactic
Which of the following is usually included in a marketing plan?
Financial Projections
Mission Statement
Objectives
Situational Analysis
A company's mission statement should include:
Purpose
Values
Core Goals
Employees
The S in SWOT analysis stands for:
(a)
Openings in the market place, which can be based on market fluctuations and trends, would be categorized under which section of a SWOT analysis?
Outlooks
Opportunities
Sales
Strengths
The internal factors from a SWOT analysis that affect a company include:
Strengths
Weaknessess
Opportunites
Threats
Which of the following is a strategic tool used by businesses to discover, evaluate, and track outside factors that can impact their business now and in the future?
BCG Matrix
Challenges & Opportunities Matrix
PEST Analysis
SWOT Analysis
Which of the following correctly lists the sections of a PEST analysis?
Political, Economic, Socio-cultural, Technological
Political, Environmental, Strengths, Technological
Political, Economic, Strengths, Technological
Political, Environmental, Socio-cultural, Technological
Which word in the term SMART refers to the idea that managers should develop objectives that have a chance of actually being met:
Attainable
Measurable
Relevant
Time-bound
