WorksheetsWeek 3 Exam A
Total questions: 22
Worksheet time: 33mins
177: Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
The subscriber is automatically redirected to the subscription center to unsubscribe from publications
The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
The subscriber is automatically unsubscribed from the business unit from which the send originated
The subscriber is automatically unsubscribed from the list from which the send originated
178: What is a true statement about Subscriber Key? (Choose 3)
Subscriber Key and Primary Key are interchangeable terms
Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
Subscriber Key determines what update types will be available when importing data
Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
179: Northern Trail Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
Can-SPAM classification
Delivery Profile
Content information
Sender Profile
180: A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
Test Send
Guided Send
Triggered Email
User Initiated Email.
181: A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?
Web Collect
Send Log
Subscriber Group
Data Filter
182: A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?
Playbooks
Query Activity
User-initiated email
Automation Studio
183: Which is a fundamental component of coding responsive emails?
CSS3 @media Queries
SQL Queries
Span Tags
Anchor Tags
184: A marketer is designing email for mobile devices. Which design best practice would the marketer use? (Choose 3)
Keep copy simple and direct
Design a top-down hierarchy with the most important content at the top
Stack the content in a single column
Cut content to make the message fit above the fold
Use image-based text for hero graphics
185: A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
Select the update type Overwrite
Select the update type Add Only
Select the update type Add and Update
Ensure that the data extension contains a primary key
186: Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?
Active Audiences
Lists and Data Extensions
Data Extensions
Lists
187: A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population. Which tool addresses this scenario?
File triggers
Data filters
Profile management
Query activities
188: Northern Trail Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
Date/ Time Range fro Access
Business Unit Access Permissions
User Roles and Permissions
Shared Data Extension
189: A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?
The Subscriber ID in a System Data View Table
The Customer_ID field in the Data Extension
The Email Address Profile Attribute
The Email_Address field in the Data Extension
190: A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?
Guided Send
Query Activity
Drag and Drop Segmentation
Audience Builder
191: A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
Select the data type as Text
Set a custom maximum length of six
Create restricted values
Select the attribute as required.
192: A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? Choose 2
The Primary Key and demographic data will be added to All Subscribers
The email address and Subscriber Key will be added to All Subscribers
The subscriber will be added to All Subscribers with a status of Active
The email sent will fail.
194: A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
Responsive Web template
Media template
Mobile-optimized template
.Standard template
195: A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?
Email templates
Preference Management
Portfolio
Data Extensions
196: A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
Provide and opt-in checkbox on the mobile app registration form
Promote content on social channels that requests an email address
Search Facebook fans' profiles for mail addresses
Send unsolicited requests on Twitter to sign up for email
197: A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task? Choose 2
Create an Import Activity and execute it manually
Create an Import Activity to use in a workflow in Automation Studio
Create an import using the Import Wizard in the Email Application
Create an import using the Import Wizard in Automation Studio
198: A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
Report results delivery location
Report results file format
Error report log location
Date range parameters
Error handling parameters
200: A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)
Email Send Wizard
User-initiated email message
Email templates
HTML Paste
