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Revision YBP128

Total questions: 10

Worksheet time: 23mins

Name
Class
Date
1.

Planning, managing, executing and evaluation the communication between the organisation and the public

a)

Crisis Communication

b)

Risk Communication

c)

Strategic Communication

d)

Public Communication

2.

​ (a)   and ​ (b)   are the types of formative research​.

Choose from the below words
Strategic
Tactical
Brainstorming
Primary
Secondary
3.

Give three examples of Qualitative Research method.

4 lines
4.

Secondary research is a systematic way to look for existing information. Name ONE of the secondary research.

(a)  

5.

When analysing a situation, it can be either/or ?

6.

Place the correct order of strategic planning process.

a)

Formative Research

b)

Strategy

c)

Tactics

d)

Evaluative Research

1)
2)
3)
4)
7.

The acquisition and use of information about events and trends in an organisation's external environment.

a)

Public Relations

b)

Environmental Scanning

c)

Strategic Management

8.

Give ONE benefit of benchmarking

4 lines
9.

Stakeholders are individual groups who has an interest in the organisation and are able to influence the organisations ability to meet it's goals.

a)

TRUE

b)

FALSE

10.

In today's situation, what is the most important social problem in Malaysia that need your attention?

4 lines