WorksheetsChapter 20-Attracting and Retaining Customers
Total questions: 10
Worksheet time: 5mins
A premium is
a fee paid for product placement
a level of radio and TV advertising
one of the Five P's
a free gift with a company's name printed on it
A contest that creates excitement about a product is a form of
product placement
publicity
outdoor advertising
all of the above
A cover letter sent with a press release is called a
direct mail letter
promo letter
feature letter
pitch letter
Visual merchandising refers to
giveaway merchandise that displays a company's name
products shown in an infomercial
how products are displayed in a store
how products appear in Internet advertising
Which of the following is not a form of media advertising?
catalog
web banner
press release
outdoor billboard
Which of the following is not one of the six key elements in a promotional mix?
personal selling
publicity
networking
advertising
Which of the following does not describe one of the four promotional steps (AIDA) for getting customers?
action
interest
demand
attention
Which of the following is not a one-on-one effort for promoting a product?
infomercial
telemarketing
direct mail
personal selling
A group of specific promotional activities built around a theme or goal is called a
networking campaign
promotional campaign
marketing event
promotional mix
The communication model used by companies to plan, create, and manage product promotion is
AIDA
AID
AIDD
IADA
