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WorksheetsConsumer Decision Making Process
Total questions: 10
Worksheet time: 5mins
Which of the following is the first step of the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
True or False: Perception is an individual’s consistent pattern of interactions in response to recurring situation which forms a distinctive character
True
False
What is the energizing force which causes action to satisfy a need?
Belief
Culture
Motivation
Attitude
What is the subjective perception of how well a product or brand performs?
Belief
Culture
Motivation
Attitude
Which of the following is an example of a marketing source when searching for
information of a product?
Friends
The internet
School's library
Product advertisements
True or False: A reference group consists of parents and children living together in a household.
True
False
Selecting a set of brands and then considering when and where to buy describes
which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
Which of the following steps of the consumer decision making process involves
comparing the product to expectations and deciding whether it is satisfying or
dissatisfying?
Alternative evaluation
Post-purchase evaluation
Information searching
Need identification
Which of the following is NOT a tactic of reducing cognitive dissonance?
Post-purchase customer service
Follow-up calls
Extended warranty
Free shipping
What is the predisposition to respond to a product or brand in a favorable or unfavorable way?
Belief
Culture
Motivation
Attitude
