Potential to increase profits through rapid sales

High levels of competition from national producers

 growth of multinational businesses

lower unit costs of production

conflict with those of the home market

 Different values and ideologies

The company has grown profitably because the products

Yogen Früz

freer movement of workers between countries.

Differences in consumer needs and wants

High levels of competition from national producers

growth of multinational businesses in all countries as there is greater freedom for

capital to be invested from one country to another

 increased international trade as barriers to trade are reduced

 Differences exist in the legal environment,

Legal restrictions

A common identity for the product can be established.

Brand names do not always translate effectively into other languages.

There is no attempt to impose foreign brands, products or advertisements on regional markets.

There will be additional costs of adapting products, advertisements, store layouts,

The scope for economies of scale is reduced.