WorksheetsChart Your Channel Obj. A
Total questions: 10
Worksheet time: 5mins
The goal of channels of distribution is to move products from producers to
intermediaries.
industrial distributors.
final consumers.
middlemen.
Channels of distribution benefit consumers by
making a variety of products available to them.
lowering the prices of all consumer products.
raising the quality of all consumer products.
increasing profits for businesses.
Channels of distribution benefit businesses by
lowering the prices of all industrial goods.
getting their products to consumers more efficiently.
raising their profits each year.
allowing them to avoid all channel tasks.
Providing marketing information is an important channel activity. Businesses rely on marketing information to determine
how intermediaries are performing.
how much to charge for their products.
what to name their products.
their target markets’ needs and wants.
The costs of promoting products are often
avoidable in certain channels.
very inexpensive, especially for new products.
paid for entirely by one channel member.
shared by channel members.
Retailers perform an important channel activity by negotiating with consumers on issues such as
risk-taking.
delivery.
promotion.
manufacturing.
A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of
quantity.
assortment.
installation.
promotion.
A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of
quantity.
assortment.
risk.
employees.
Channels of distribution allow channel members to share
profits.
equipment.
risk.
employees.
Channel members add value to a product by
performing certain channel activities expertly.
making the product more costly.
making the product difficult for consumers to find.
pursuing individual goals.
