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WorksheetsAbout advertising
Total questions: 26
Worksheet time: 14mins
Usual young people seeking an identity and a place in the adult working world belong to ...
Emulator-Achievers
Societally Conscious Achievers
Emulators
Need-Directed
The Russian space program launched a rocket bearing a 30-foot ________ logo.
MTS
Macdonalds
NASA
Pizza Hut
The following image is an example of …
Cross-Merchandizing
Targeted Advertising
Ambient Advertising
Virtual Advertising
The kind of ad using some sort of scientific proof or experiment is called ...
The Weasel Claim
The "So What" Claim
The Scientific Claim
Columnist for the ad industry magazine Advertising Age, ____________, calls the variety of commercial messages "environment pollutants."
Richard Parsons
Bob Garfield
Donald Bluth
Simon Sink
Country, city and climate are examples of …
Geographics
Demographics
Psychographics
Behavior
The following image is an example of …
Virtual Advertising
Naming Rights
Ambient Advertising
Cross-Merchandizing
"Supergloss does it with more color, more shine, more sizzle, more!" This is an example of…
"We Are Different and unique" Claim
The Unfinished Claim
The Weasel Claim
Web sites can combine a user's personal information with surfing preferences to create ads that are specifically tailored for that user. What kind of advertising is it?
Virtual Advertising
Product Placement
Cross-Merchandizing
Targeted advertising
The example of Targeted advertising was shown by the ads on the teacher’s … profile.
This is not only a ‘got milk?’ Ad example, but also …
Product placement
Cross-Merchandizing
Digital Advertising
Naming Rights
"Either way, liquid or spray, there's nothing else like it." This is an example of…
The Statistical Claim
The "Compliment The Consumer" Claim
"We Are Different and unique" Claim
Values, attitudes and beliefs are examples of …
Geographics
Demographics
Psychographics
Behavior
A term used to describe deceptive marketing, health care fraud, or a scam is called…
weasel
snake oil
modifier
endorsement
The ‘Cross-Merchandizing’ chapter in your textbook mentions a promotion campaign for the … ‘Harry Potter’ series film.
Second
Fourth
First
Fifth
"SKIN smells differently on everyone." This is an example of…
The "Compliment The Consumer" Claim
The "Water Is Wet" Claim
The "So What" Claim
Harry Potter smashed all previous opening records, grossing $__ million in its first weekend.
90
70
45
120
Which film caused sales of Reese’s Pieces to jump 65%?
Iron Giant
E.T.
Lifted
Titan A. E.
How much money did the Polo Web cite earn from selling pink Polo shirts?
$3,000
$8,000
$900
$5,000
"The lady has taste." This is an example of…
The "Compliment The Consumer" Claim
The "So What" Claim
"We Are Different and unique" Claim
Habits, media consumption and purchasing styles are examples of…
Geographics
Demographics
Psychographics
Behavior
The following image is an example of …
Product Placement
Cross-Merchandizing
Ambient Advertising
Digital Advertising
Education, religion and language are examples of …
Geographics
Demographics
Psychographics
Behavior
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style is called ...
Plain Folks
Snob Appeal
Bribery
Bandwagon
Which of the following is NOT an example of the advertising claims:
"We're Different and Unique"
"Secure, Contain, Protect"
"We Are Different and unique"
"So what?"
