The main purpose of advertising is to present a message that discourages the customer to buy the product or accept the ideas.

________ ________ is written advertising that may be included in everything from newspapers and magazines to direct mail, signs and billboards.

Which of the following is a type of print media?

Radio and television are both examples of broadcast media.

_______ _________ involves placing advertising messages on the internet.

Newspaper advertising rates are classified into which two categories?

Newspaper advertising sends a message right to your home.

Transit advertising uses public transportation facilities to bring advertising messages to people. The accomplish this by doing which of the following?

Combination of the different types of promotion

Used by a business to create a favorable image for itself, as opposed to promoting a product or service.

any form of communication a business or organization uses to inform, persuade, or remind people about its products.

Coordination of all the physical elements in a place of business that is used to project the right image to customers.

Total exterior of a business.

The way the store floors space is used to facilitate and promote sales and to best serve the customer.

Are found opposite each other in the color wheel that create the biggest contrast.

Relationship between and among objects in a display.

The opposite technique or formal balance.

A meeting in which a business invites media members to hear an announcement.

Prewritten story about a company that is sent to the various media

There are 4 types of interior displays

Allows customers to handle and examine merchandise without the help of a salesperson

A stores image should highlight what sets it apart from the other competition

An architectural canopy that extends over a stores entrance.

Let's assume your parents do the household shopping, which includes buying special snacks, cereals, and shampoos requested and consumed only by you and your siblings. In this case, what would your parents be identified as?

What term is used to describe the people born between 1980 and 2000?

_____________ is the process of devleoping, promoting and distributing products to satisfy customers' needs and wants.

Which economic utility is not classified as a marketing utility?

_________ utility is having a product available at a certain time of the year or a convenient time of day.

To encourage sales, retailers may feature information about products and special offers and inform potential customers through ads, signs, or displays is an example of which type of utility

You will usally have more opportunities to advance in a marketing career than in almost any other area of business

There are 21 generally accepted areas, or career applications within the field of marketing. which of the following are included?

What proportion of the U.S. work force is involved in marketing activities

All potential customers who share common needs and wants, and who have the ability and willingness to buy the product, are considered what?

________. ________ can include information about the target marketing with regard to age, income level, ethnic background, occupation, attitudes or geographic residence of the targeted customer.

Businesses may possibly segment a market by which of the following

________ _________ is the money left after taking out taxes

The study of consumers' social and psychological characteristics is which of the following

What's In Your Wallet is which of the following companies slogan?

What term is used to describe the people born between 1946 and 1964?

The four P's that make up the marketing mix are?

_______ are the kinds of things you can physically touch or hold in your hand

Which form of utility involves having a product where customers can buy it?

Which type of utility involves the exchange of a product for some monetary value?

Which of the following is not one of the seven functions of marketing?

One of the most obvious benefits of a career in marketing is the opportunity to make a below average income.

Job opportunities in production are increasing and they are decreasing in marketing.

Which of the following is a skill level in marketing occupations?

Marketing and sales careers offer the slowest route to middle and top management.

________. _________ is focuing all marketing decisions on a very specific group of people who you want to reach.

_________ _________ is a way of analyzing a market by specific characteristics in order to create a target market

__________ refers to statistics that describe a population in terms of personal characteristics.

__________ ____________ is the money left after paying for basic living necessities such as food, shelter, and clothing.

All of the following are major benefits of working in marketing EXCEPT.

_____________ represents all marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sale effectiveness

Sponsor pays to have its name incorporated into the sponsored property.

Refers to the activities that a business uses to acquire or maintain the respect of the community.

Visual and artistic aspects of presenting a product to a target group of customers.

Principal installations in a store.

Are located next to each other in the color wheel and contrast only slightly.

Placing large items with large items and small items with small items in a display.

The opposite technique or formal balance.

Cost items given to consumers at a discount or for free.

Designed to create consumer interest.

Which of the following is NOT a type of interior display

Which of the following is the type of business that sells something?

The following are examples for which type of business?

Dairy Farms, Apple Orchards, Oil Fields and Coal Mines

Which of the following are types of business owenrship?

Which of the following is not a type of plan associated with city or urban planning?

Sole Proprietorship has several "owners" or stockholders

LLC corporation has to be more than two people as owners.

Carpet Cleaners, Hair Salons and Coffee Shops is an example of which type of business

Blue Jean Factory, Automobile Plant, Steel Mill and Plastic Plant are examples of which type of business

What Generation are you all considered?