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CXD- 8/12

Total questions: 12

Worksheet time: 4mins

Name
Class
Date
1.

The goal of ------ is to find which combination of variations performs the best out of all of the possible combinations on customer experience.

a)

experience testing

b)

A/B Testing

c)

multivariate testing

d)

All options

2.

Customer experiences are driven by 3E's as per LinkedIn research 2019. They are:

a)

Effective, Energetic, Enormous

b)

Empathy, Effort, Efficiency

c)

Emaculating, Exemplary, Effort

d)

Expectation, Effort, Experimentation

3.

Everlane, a UK based clothing brand, gained competitive advantage by introducing the idea of experiencing ----- in their CXD.

a)

radical transparency

b)

conventional styling

c)

sustainable fashion

d)

Unforgettable prices

4.

To be able to use digital devices, communication applications, and networks to access and manage information are known:

a)

soft skills

b)

digital skills

c)

acquired skills

d)

computer skills

5.

The impression your customers have of your brand as a whole throughout all aspects of the buyer's journey.

a)

User experience design

b)

employee experience design

c)

customer experience design

d)

user interface design

6.

The action of understanding, being sensitive, and experiencing the feelings, thoughts, and experiences of another is:

a)

systematic reasoning

b)

logical reasoning

c)

empathy

d)

sympathy

7.

CX is a subset of UX:

a)

True

b)

False

8.

Customer may have changing requirements due to external-internal factors. It means their ______________ are changing.

a)

Expectation

b)

Effort

c)

Experimentation

d)

All options

9.

The amount of effort exerted by a customer, correlates with negative perception of the brand. It is due to:

a)

their attitudes

b)

friction in the system

c)

their belief systems

d)

their childhood traumas

10.

Created customer experience design around the idea of "becoming a part of same community" -- Who has done this?

a)

SoulCycle

b)

Airbnb

c)

Apple

d)

Amazon

11.

The cognitive bias Airbnb strived to overcome through their design system was:

a)

stranger=new experience bias

b)

stranger=friendship bias

c)

stranger=thrill bias

d)

stranger = danger bias

12.

Customer touchpoints are various moments at which a customer will:

a)

decide to choose your product over competitors.

b)

give feedback on your service and shares it openly on social media.

c)

decide to leave your product because of an extremely negative view.

d)

directly, or indirectly, come into contact with your brand.