also called font, font type, or type. It is referring to the representation or style of a text in the digital format. It is also usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.

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connotes formality and readability in large amount of texts

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carries a solid or heavy look to text

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brings a clean or minimalist look to text

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draws much attention to itself because of its brush-like strokes

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caters to a wide variety of emotions or themes

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importance or value given to a part of the text-based content

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How fitting and or suitable the text is used for specific audience, purpose or event

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how near or how far the text elements from each other

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how the text is positioned in the page

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ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page

(a)  

consistency of elements

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creates visual interest

(a)