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WorksheetsChapter 8: Games marketing
Total questions: 10
Worksheet time: 5mins
Game is a set of ________ actions between two or more participants that can either players or a player and a computer.
passive
active
interactive
How many core elements that defines games?
3
4
5
Which of the following are NOT the sensorial attributes used by a player when they play a game?
Taste
Visual
Auditory
There are _____ elements of gaming experience.
4
5
6
_________________ any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth and influence.
Game marketing
Viral marketing
Gaming experience
Which of the following is the correct element of app store optimization (ASO)?
I. Keyword
II. Description
III. Icons & Titles
IV. Reviews
I, II and IV
I and II
All of the above
Which of the following is NOT a stakeholder in the gaming ecosystem?
Streamers and Content Creators
Advertiser
Game developers and publisher
Viral marketing are also known as ________ marketing.
friend-tell-a-friend
trend
popular
______________ game is one example of viral marketing.
Clash of Clans
Zynga Farmville
Roblox
Based on the picture given, identify the types of mobile marketing strategy?
Location-based marketing
In-game mobile marketing
Text promotion
(SMS, push notification)
