WorksheetsE-Marketing Communication
Total questions: 10
Worksheet time: 6mins
What is digital marketing?
It is only focused on the online world.
It is marketing which involves electronic devices.
It is not measurable.
What are three guiding principles that any Integrated Marketing Communication strategy should have?
Competitor’s alignment
Customer alignment
Brand alignment
Budget alignment
Outside environment alignment
Market research is all about filling the gaps in what brand know and getting answers to any questions brand may have.
True
False
What does not characterize static web?
Simple to design
Use database
Only admin can change information
Content remains the same
Tactic is...
the overall plan, which may involve complex operational patterns, activity, and decision-making.
an action that is planned and used to achieve a particular goal.
general plan to achieve long-term or overall goals.
Secondary research is original research; focuses on prospect companies.
True
False
Online Advert can be tracked and measured.
True
False
Online Advertising is limited to one specific medium or location.
True
False
What characterises social media?
Commentary limited and not real-time
All media can be mixed
Sharing not encouraged
Instantly updated
Sharing and participation encouraged
Qualitative data are:
feelings
figures
subjective data
objective data
