Worksheetsentrep
Total questions: 151
Worksheet time: 1hrs 16mins
Name
Class
Date
1.
Marketing Mix
a)
It is when buyers relate it with a set of tangible and intangible benefits that they get from the product or service that they acquired.
b)
These are the very important tools of employing marketing in your business. They are areas where entrepreneurs need to make decisions. These decisions affect the nature of the offering, position or package of benefits that the business offers to customers. The tools are commonly known as the 4P's or 7P's.
c)
Automated devices that results to attaining efficient and better results / multi-tasking
d)
"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product."
2.
Mix
a)
Waiting times
b)
It creates corporate image and identity.
c)
Benefit
d)
is used to explain the idea that at any one time the marketer will select a set of tools from the marketing toolbox or the Marketing Mix in specific proportions to solve specific problems - these are the important ingredients for you to cook the right taste and quantity that will make your customer be satisfied in what you will be offering.
3.
Tools in Marketing Mix
a)
Advertising
b)
Hire the right people
c)
Returns
d)
Product
4.
Price
a)
List price
b)
Designs, symbols or combination.
c)
Price
d)
It creates corporate image and identity.
5.
Promotion
a)
Channel relationships
b)
It reduces harm to company reputation if the brand fails due to its establish reputation.
c)
Slogan and its underlying associations
d)
Promotion
6.
Place (Distribution)
a)
Set of activities that results in delivery of product or services benefits
b)
The attitudes of staff
c)
Place (Distribution)
d)
Use this technique by starting a sentence with the word "imagine", and finish your sentence by explaining how your reader will feel when owning and using your product.
7.
People
a)
Building Your Entrepreneurial Brand
b)
Easy for the business to trace problems and process orders because of its identity or attachment of brand in the product.
c)
People
d)
Appeal to Your Customer's Imagination
8.
Process
a)
Superior insight into customer needs
b)
Process
c)
known to be automated devices that augment human physical and/or mental capabilities in performing one or more operations. These are devices that make mechanical work easier.
d)
Options
9.
Physical Evidence
a)
Company name
b)
Can easily charge a premium price.
c)
It reduces harm to company reputation if the brand fails due to its establish reputation.
d)
Physical Evidence
10.
Product
a)
Successful brand extensions
b)
Quality
c)
Easy for the business to trace problems and process orders because of its identity or attachment of brand in the product.
d)
Credit terms
11.
Feature
a)
Buyers are satisfied and would sacrifice just to get the brand
b)
Feature
c)
vary a lot as each companies want to differentiate themselves from the competitions. Some methods like KFC's are even used as their unique selling propositions (USPS) which even give them edge over competitors because of the claim that they have original methods in doing things.
d)
It is when buyers relate it with a set of tangible and intangible benefits that they get from the product or service that they acquired.
12.
Options
a)
Buyers value the brand and see it as a companion
b)
Brand name
c)
Hire the right people
d)
Options
13.
Style
a)
Style
b)
Seem to be present everywhere, enforcing distinctiveness
c)
Advertising
d)
These are the very important tools of employing marketing in your business. They are areas where entrepreneurs need to make decisions. These decisions affect the nature of the offering, position or package of benefits that the business offers to customers. The tools are commonly known as the 4P's or 7P's.
14.
Brand name
a)
Product
b)
The consistency of appearance of staff
c)
Brand name
d)
Transport
15.
Packaging
a)
Packaging
b)
To use this technique, be sure to highlight all the great things as possible about your product, especially your unique selling propositions (USPS), and amplify it, but make sure not to exaggerate things and say something that is not possible or what your product doesn't do.
c)
Superlatives sound insincere and may sound negative unless you prove why your product the best, the easiest, or the most advanced creation in the market.
d)
As an entrepreneur, you have to remember that the reason why customers buy products is because they imagine the benefits that they will enjoy and the improvement they will experience by using your product or service.
16.
Sizes
a)
Discount
b)
Features
c)
Sizes
d)
Again, the key is not to exaggerate and say unreal claims about the products, but to let your reader imagine what it would be like to own your product.
17.
Services
a)
Legal protection given to a brand name
b)
Materials
c)
Services
d)
Agility to redefine its offering as those needs change
18.
Warranties
a)
Benefit
b)
When we sell our own products, we get excited about features and specifications as we are convinced that it will work for the customers and that it would help them resolve their problems.
c)
Warranties
d)
Style
19.
Returns
a)
Models
b)
Returns
c)
Features
d)
Layout
20.
Price
a)
Protocols must be surely followed. Use Scoreboard/Key-performance Indicators.
b)
List price
c)
Successful brand extensions
d)
Locations
21.
Discount
a)
Buyers value the brand and see it as a companion
b)
Emotional bond with the customer
c)
Discount
d)
Successful brand extensions
22.
Allowances
a)
Buyers value the brand and see it as a companion
b)
Allowances
c)
These are names associated with a successful company.
d)
Customer loyalty
23.
Payment period
a)
Payment period
b)
Use of personal protective equipment, prescribed uniforms (chef's uniform, toque, apron etc. for kitchen). Assess efficiency. The obedience on operation/production manuals is critical in this process.
c)
Buyers will not change no matter what the others offer because they already put a lot of trust in the brand.
d)
Personality and presence
24.
Credit terms
a)
Promotion
b)
Discount
c)
Process
d)
Credit terms
25.
Promotion
a)
Use of personal protective equipment, prescribed uniforms (chef's uniform, toque, apron etc. for kitchen). Assess efficiency. The obedience on operation/production manuals is critical in this process.
b)
Advertising
c)
Sizes
d)
Creativity to produce exciting and compelling advertising
26.
Personal selling
a)
Layout
b)
Goods associated with the service e.g. carrier bags, tickets, brochures All the above can help shape customers' perceptions of the service
c)
Personal selling
d)
Feature
27.
Sales promotion
a)
Sales promotion
b)
Transport
c)
Promotion
d)
Inventory
28.
Public relations
a)
The premium brand can command in the market and they usually dictate the level of competition in the market arena. It also distinguish products and services away from others in the market
b)
Public relations
c)
Image or perception that describe and differentiates a products from competitors.
d)
Perceived quality
29.
Direct Marketing
a)
It is necessary that your staff are empowered prior going to work. Enough Sleep/rest is crucial in attaining their desired performance. When we have proper scheduling of staff, we can ensure our team will achieve those desired performance. We can start planning their weekly/monthly schedules and assignments including giving fair workloads and shift hours to our staff without compromising their health and social life. Keep communications open.
b)
Brand name
c)
Agility to redefine its offering as those needs change
d)
Direct Marketing
30.
Place (Distribution)
a)
Benefit
b)
Sales promotion
c)
Buyers value the brand and see it as a companion
d)
Channels
31.
Coverage
a)
Customer loyalty
b)
Automated devices that results to attaining efficient and better results / multi-tasking
c)
The level of service-mindedness in the organization
d)
Coverage
32.
Locations
a)
Perceived quality
b)
Locations
c)
"Get the right people on the bus, the wrong people off the bus, and the right people in the right seats"
d)
Companies which care about uniformity and consistency of their products, product output are always being looked at by the company's Research and Development (R&D) of companies and decide which specific material to use and ratings of the product, where to buy, and even specific suppliers. These are just few of the things some companies are very particular with because they would like to maintain the product as they were wanted by their customers.
33.
Inventory
a)
All the operations that are necessary to build and nurture a brand into a consumer's mind that will create a healthy cash flow stream for the company after launch.
b)
Brand name
c)
Buildings
d)
Inventory
34.
Transport
a)
Payment period
b)
Superlatives sound insincere and may sound negative unless you prove why your product the best, the easiest, or the most advanced creation in the market.
c)
Presentable and projecting a professional image. The appearance of the applicant must be neat/clean and presentable, thus projecting a professional image. Possesses the qualities of your company culture-service attitude.
d)
Transport
35.
Booms and Bitner
a)
Can easily charge a premium price.
b)
extended the traditional 4P (McCarthy) framework to seven to reflect a mostly on the service economy.
c)
Use this technique by starting a sentence with the word "imagine", and finish your sentence by explaining how your reader will feel when owning and using your product.
d)
Waiting times
36.
People
a)
Creativity to produce exciting and compelling advertising
b)
The attitudes of staff
c)
Locations
d)
Customer-customer contacts
37.
Training of staff
a)
This is the essence of doing marketing: identifying, anticipating, and satisfying customer needs and wants in the most profitable way possible: delivering profits to the organization and value to customers at the same time outperforming the competition.
b)
Process
c)
Training of staff
d)
Brand name
38.
Internal relations
a)
Internal relations
b)
Use of personal protective equipment, prescribed uniforms (chef's uniform, toque, apron etc. for kitchen). Assess efficiency. The obedience on operation/production manuals is critical in this process.
c)
Customer-customer contacts
d)
Furnishings/décor
39.
The observable behavior of staff
a)
The observable behavior of staff
b)
When you establish a name and it becomes a brand, it is said to have equity.
c)
Services
d)
It is when buyers relate it with a set of tangible and intangible benefits that they get from the product or service that they acquired.
40.
The level of service-mindedness in the organization
a)
The total supply of personnel engaged for a specific job or task in a workplace.
b)
Buildings
c)
extended the traditional 4P (McCarthy) framework to seven to reflect a mostly on the service economy.
d)
The level of service-mindedness in the organization
41.
The consistency of appearance of staff
a)
List price
b)
The consistency of appearance of staff
c)
Image or perception that describe and differentiates a products from competitors.
d)
Returns
42.
The accessibility of people
a)
Credit terms
b)
Transport
c)
The accessibility of people
d)
Quality assurance
43.
Customer-customer contacts
a)
Can easily charge a premium price.
b)
Telling a story about your product is one of the strategies that is being used now. Jollibee has couple of videos being played thousands of times on YouTube. The list includes "Kahera", "Almusal", "Regalo ni Lolo", "Vow" and "Crush".
c)
Discount
d)
Customer-customer contacts
44.
Process
a)
Method
b)
Set of activities that results in delivery of product or services benefits
c)
Legal protection given to a brand name
d)
Competitive Advantage
45.
Process
a)
The "environment" in which the service is delivered
b)
Can easily introduce brand extensions and new products
c)
Quality assurance
d)
Use this technique by starting a sentence with the word "imagine", and finish your sentence by explaining how your reader will feel when owning and using your product.
46.
Payment methods (degree of convenience)
a)
Brand name
b)
Seem to be present everywhere, enforcing distinctiveness
c)
Payment methods (degree of convenience)
d)
Telling a story about your product is one of the strategies that is being used now. Jollibee has couple of videos being played thousands of times on YouTube. The list includes "Kahera", "Almusal", "Regalo ni Lolo", "Vow" and "Crush".
47.
Queuing systems for customers
a)
Queuing systems for customers
b)
Cut Through Rational Barriers with Mini-Stories
c)
Customer base
d)
Materials
48.
Waiting times
a)
Quality assurance
b)
Waiting times
c)
Staff Rotation
d)
Discount
49.
Physical Evidence
a)
It creates corporate image and identity.
b)
Shape
c)
The "environment" in which the service is delivered
d)
To use this technique, be sure to highlight all the great things as possible about your product, especially your unique selling propositions (USPS), and amplify it, but make sure not to exaggerate things and say something that is not possible or what your product doesn't do.
50.
Physical Evidence
a)
Payment period
b)
A distinctive product
c)
Buildings
d)
Most of people's mistake in writing product description is that they literally describe the product. One very important thing to note in developing and writing product descriptions need to sell products. If this is not done, then product description will not help the company sell the specific product.
51.
Furnishings/décor
a)
The total supply of personnel engaged for a specific job or task in a workplace.
b)
Successful brand extensions
c)
Credit terms
d)
Furnishings/décor
52.
Layout
a)
Superior insight into customer needs
b)
Layout
c)
Payment methods (degree of convenience)
d)
Internal relations
53.
Goods associated with the service e.g. carrier bags, tickets, brochures All the above can help shape customers' perceptions of the service
a)
Companies which care about uniformity and consistency of their products, product output are always being looked at by the company's Research and Development (R&D) of companies and decide which specific material to use and ratings of the product, where to buy, and even specific suppliers. These are just few of the things some companies are very particular with because they would like to maintain the product as they were wanted by their customers.
b)
Goods associated with the service e.g. carrier bags, tickets, brochures All the above can help shape customers' perceptions of the service
c)
Brand name
d)
Use this technique by starting a sentence with the word "imagine", and finish your sentence by explaining how your reader will feel when owning and using your product.
54.
Combining the Mix
a)
This is the essence of doing marketing: identifying, anticipating, and satisfying customer needs and wants in the most profitable way possible: delivering profits to the organization and value to customers at the same time outperforming the competition.
b)
Machine
c)
Manpower
d)
Use of personal protective equipment, prescribed uniforms (chef's uniform, toque, apron etc. for kitchen). Assess efficiency. The obedience on operation/production manuals is critical in this process.
55.
Brand
a)
Buyers will not change no matter what the others offer because they already put a lot of trust in the brand.
b)
ways of doing things in a certain workplace.
c)
Designs, symbols or combination.
d)
When we sell our own products, we get excited about features and specifications as we are convinced that it will work for the customers and that it would help them resolve their problems.
56.
Brand
a)
Image or perception that describe and differentiates a products from competitors.
b)
The observable behavior of staff
c)
What is good about this new strategy is that they make regular people the actor or the actress in the story that creates more connections with the market. Consumers feel that they are part of the story which greatly persuades them make the buying decision.
d)
Machine
57.
Brand
a)
Image or perception that describe and differentiates a products from competitors.
b)
Channel relationships
c)
Ability to devise product/services that powerfully meet those needs
d)
It provide legal security to the product exclusivity offered by the company
58.
Brand
a)
Ensure Work Safety
b)
"Get the right people on the bus, the wrong people off the bus, and the right people in the right seats"
c)
This is the essence of doing marketing: identifying, anticipating, and satisfying customer needs and wants in the most profitable way possible: delivering profits to the organization and value to customers at the same time outperforming the competition.
d)
It is when buyers relate it with a set of tangible and intangible benefits that they get from the product or service that they acquired.
59.
Brand
a)
Feature
b)
Appeal to Your Customer's Imagination
c)
It is the business promise to provide the same set of benefits consistently to consumers
d)
Payment methods (degree of convenience)
60.
Trademark
a)
Perceived quality
b)
Legal protection given to a brand name
c)
Company name
d)
Set of activities that results in delivery of product or services benefits
61.
Building A Brand Name
a)
All the operations that are necessary to build and nurture a brand into a consumer's mind that will create a healthy cash flow stream for the company after launch.
b)
Machine
c)
Designs, symbols or combination.
d)
When we sell our own products, we get excited about features and specifications as we are convinced that it will work for the customers and that it would help them resolve their problems.
62.
Brand Image
a)
Personal selling
b)
Designs, symbols or combination.
c)
Building Your Entrepreneurial Brand
d)
Price
63.
Scott Bedbury, Nike/Starbucks
a)
Sizes
b)
"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product."
c)
Slogan and its underlying associations
d)
Delegate the tasks in different areas of operations.
64.
Advantages of Branding
a)
Direct Marketing
b)
This is the essence of doing marketing: identifying, anticipating, and satisfying customer needs and wants in the most profitable way possible: delivering profits to the organization and value to customers at the same time outperforming the competition.
c)
Easy for the business to trace problems and process orders because of its identity or attachment of brand in the product.
d)
The premium brand can command in the market and they usually dictate the level of competition in the market arena. It also distinguish products and services away from others in the market
65.
Advantages of Branding
a)
It provide legal security to the product exclusivity offered by the company
b)
This is the total value of the brand that is reflected in the ways customers see, feel and act towards the said brand.
c)
"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product."
d)
Slogan and its underlying associations
66.
Advantages of Branding
a)
Product
b)
The attitudes of staff
c)
Provides an opportunity to develop loyal and profitable group of buyers
d)
Delegate the tasks in different areas of operations.
67.
Advantages of Branding
a)
Brand name
b)
Can easily charge a premium price.
c)
Again, the key is not to exaggerate and say unreal claims about the products, but to let your reader imagine what it would be like to own your product.
d)
It creates corporate image and identity.
68.
Advantages of Branding
a)
Channels
b)
The problem is our potential customers are not as interested in mundane features and specifications they want to know what's in it for them. It is what we all have in mind when we are buying products. Questions like "is this going to make me good looking, confident and be able to talk to ladies like never before?", or "Is this phone going to make my life simpler because I can check my email time to time and anywhere in the world now?"
c)
List price
d)
It reduces harm to company reputation if the brand fails due to its establish reputation.
69.
Brand Equity
a)
When you establish a name and it becomes a brand, it is said to have equity.
b)
Set of activities that results in delivery of product or services benefits
c)
Companies which care about uniformity and consistency of their products, product output are always being looked at by the company's Research and Development (R&D) of companies and decide which specific material to use and ratings of the product, where to buy, and even specific suppliers. These are just few of the things some companies are very particular with because they would like to maintain the product as they were wanted by their customers.
d)
It reduces harm to company reputation if the brand fails due to its establish reputation.
70.
Brand Equity
a)
Waiting times
b)
It is said that the premium and reputable a brand can always command and dictate the competition in the market.
c)
Customer-customer contacts
d)
Channels
71.
Brand Equity
a)
Buyers will not change no matter what the others offer because they already put a lot of trust in the brand.
b)
Trademarks and patents
c)
This is the total value of the brand that is reflected in the ways customers see, feel and act towards the said brand.
d)
Buyers value the brand and see it as a companion
72.
Power Brands
a)
The observable behavior of staff
b)
These are names associated with a successful company.
c)
Coverage
d)
Credit terms
73.
The Benefits of Creating a Power Brand
a)
"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product."
b)
Buyers will not change no matter what the others offer because they already put a lot of trust in the brand.
c)
Materials
d)
Queuing systems for customers
74.
The Benefits of Creating a Power Brand
a)
Process
b)
Product
c)
Inventory
d)
Buyers are satisfied and there's no reason to change.
75.
The Benefits of Creating a Power Brand
a)
In developing your product description, it is always necessary to think about two primary things: the product you promote itself, and the features of your product. These two elements if carefully planned and developed well specifically to a specific market have a high chance of getting the spotlight especially if you are a new entrant to the competition. Also, it is necessary to inform our customers about the key features of this product. Your product must present new features and must showcase exceptional characteristics that is enticing in the eyes and ears of your customers. Remember, be true and only present only facts about your offer and set proper expectation about your product so that the guest will be not be disappointed.
b)
Planning staff's weekly/monthly schedules and assignments
c)
Machine
d)
Buyers are satisfied and would sacrifice just to get the brand
76.
The Benefits of Creating a Power Brand
a)
ways of doing things in a certain workplace.
b)
The "environment" in which the service is delivered
c)
Buyers value the brand and see it as a companion
d)
Company name
77.
The Benefits of Creating a Power Brand
a)
It creates corporate image and identity.
b)
Customer creates a strong relationship on the brand.
c)
Focus on Ideal Buyer
d)
Transport
78.
Competitive Advantages of Brand Equity
a)
Sizes
b)
Used in the primary production or manufacturing of goods and is very important in the business operation
c)
It Reduces marketing costs and expenses
d)
Warranties
79.
Competitive Advantages of Brand Equity
a)
Can easily charge a premium price.
b)
Assign responsibilities
c)
Used in the primary production or manufacturing of goods and is very important in the business operation
d)
Cut Through Rational Barriers with Mini-Stories
80.
Competitive Advantages of Brand Equity
a)
Feature
b)
Can easily introduce brand extensions and new products
c)
The "environment" in which the service is delivered
d)
Transport
81.
Competitive Advantages of Brand Equity
a)
Can compete with others when it comes to price competition
b)
What is good about this new strategy is that they make regular people the actor or the actress in the story that creates more connections with the market. Consumers feel that they are part of the story which greatly persuades them make the buying decision.
c)
It is when buyers relate it with a set of tangible and intangible benefits that they get from the product or service that they acquired.
d)
Brand awareness
82.
Value proposition.
a)
Payment period
b)
The premium brand can command in the market and they usually dictate the level of competition in the market arena. It also distinguish products and services away from others in the market
c)
vary a lot as each companies want to differentiate themselves from the competitions. Some methods like KFC's are even used as their unique selling propositions (USPS) which even give them edge over competitors because of the claim that they have original methods in doing things.
d)
Competitive Advantage
83.
What do power brands have that others don't?
a)
Benefit
b)
vary a lot as each companies want to differentiate themselves from the competitions. Some methods like KFC's are even used as their unique selling propositions (USPS) which even give them edge over competitors because of the claim that they have original methods in doing things.
c)
A distinctive product
d)
It provide legal security to the product exclusivity offered by the company
84.
What do power brands have that others don't?
a)
Delivering brand promise
b)
It reduces harm to company reputation if the brand fails due to its establish reputation.
c)
Building Your Entrepreneurial Brand
d)
Color
85.
What do power brands have that others don't?
a)
Machine
b)
Process
c)
Personality and presence
d)
Successful brand extensions
86.
Personality
a)
Company name
b)
Emotional bond with the customer
c)
Feature
d)
Perceived quality
87.
Personality
a)
These are names associated with a successful company.
b)
Shape
c)
Generates relationships measurably stronger than ordinary brands
d)
Overall aspect of planning and organizing the personnel who will fill-in the key-functions of business operations
88.
Presence
a)
Ability to devise product/services that powerfully meet those needs
b)
When you establish a name and it becomes a brand, it is said to have equity.
c)
Seem to be present everywhere, enforcing distinctiveness
d)
Provides an opportunity to develop loyal and profitable group of buyers
89.
Presence
a)
Successful brand extensions
b)
Coverage
c)
Slogan and its underlying associations
d)
Channel relationships
90.
Brand managers companies need:
a)
Automated devices that results to attaining efficient and better results / multi-tasking
b)
Superior insight into customer needs
c)
Layout
d)
Waiting times
91.
Brand managers companies need:
a)
Generates relationships measurably stronger than ordinary brands
b)
Ability to devise product/services that powerfully meet those needs
c)
Image or perception that describe and differentiates a products from competitors.
d)
Personal selling
92.
Brand managers companies need:
a)
Warranties
b)
Features
c)
Agility to redefine its offering as those needs change
d)
Emotional bond with the customer
93.
Brand managers companies need:
a)
Size
b)
Creativity to produce exciting and compelling advertising
c)
Customer loyalty
d)
It is when buyers relate it with a set of tangible and intangible benefits that they get from the product or service that they acquired.
94.
Tangibles of strong brand
a)
Brand awareness
b)
vary a lot as each companies want to differentiate themselves from the competitions. Some methods like KFC's are even used as their unique selling propositions (USPS) which even give them edge over competitors because of the claim that they have original methods in doing things.
c)
Manpower
d)
Shape
95.
Tangibles of strong brand
a)
Inventory
b)
Color
c)
Building Your Entrepreneurial Brand
d)
Quality
96.
Tangibles of strong brand
a)
Focus on Ideal Buyer
b)
Again, the key is not to exaggerate and say unreal claims about the products, but to let your reader imagine what it would be like to own your product.
c)
These are the very important tools of employing marketing in your business. They are areas where entrepreneurs need to make decisions. These decisions affect the nature of the offering, position or package of benefits that the business offers to customers. The tools are commonly known as the 4P's or 7P's.
d)
Size
97.
Tangibles of strong brand
a)
Models
b)
Brand name
c)
To use this technique, be sure to highlight all the great things as possible about your product, especially your unique selling propositions (USPS), and amplify it, but make sure not to exaggerate things and say something that is not possible or what your product doesn't do.
d)
Focus on Ideal Buyer
98.
Tangibles of strong brand
a)
Trademarks and patents
b)
As an entrepreneur, you have to remember that the reason why customers buy products is because they imagine the benefits that they will enjoy and the improvement they will experience by using your product or service.
c)
Price
d)
Payment methods (degree of convenience)
99.
Tangibles of strong brand
a)
Can easily charge a premium price.
b)
As an entrepreneur, you have to remember that the reason why customers buy products is because they imagine the benefits that they will enjoy and the improvement they will experience by using your product or service.
c)
Features
d)
Can compete with others when it comes to price competition
100.
Tangibles of strong brand
a)
Benefit
b)
Can compete with others when it comes to price competition
c)
Automated devices that results to attaining efficient and better results / multi-tasking
d)
Companies which care about uniformity and consistency of their products, product output are always being looked at by the company's Research and Development (R&D) of companies and decide which specific material to use and ratings of the product, where to buy, and even specific suppliers. These are just few of the things some companies are very particular with because they would like to maintain the product as they were wanted by their customers.
101.
Intangibles of a strong brand
a)
Company name
b)
Overall aspect of planning and organizing the personnel who will fill-in the key-functions of business operations
c)
Features
d)
Layout
102.
Intangibles of a strong brand
a)
Transport
b)
Competitive Advantage
c)
Brand name
d)
Can compete with others when it comes to price competition
103.
Intangibles of a strong brand
a)
Size
b)
The observable behavior of staff
c)
Allowances
d)
Slogan and its underlying associations
104.
Intangibles of a strong brand
a)
Customer creates a strong relationship on the brand.
b)
Quality assurance
c)
The "environment" in which the service is delivered
d)
Perceived quality
105.
Intangibles of a strong brand
a)
Brand awareness
b)
Use of personal protective equipment, prescribed uniforms (chef's uniform, toque, apron etc. for kitchen). Assess efficiency. The obedience on operation/production manuals is critical in this process.
c)
Assign responsibilities
d)
Internal relations
106.
Intangibles of a strong brand
a)
Ability to devise product/services that powerfully meet those needs
b)
Channel relationships
c)
Waiting times
d)
Customer base
107.
Intangibles of a strong brand
a)
It is said that the premium and reputable a brand can always command and dictate the competition in the market.
b)
Trademarks and patents
c)
Quality
d)
"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product."
108.
Intangibles of a strong brand
a)
It provide legal security to the product exclusivity offered by the company
b)
Delegate the tasks in different areas of operations.
c)
Services
d)
Channel relationships
109.
Intangibles of a strong brand
a)
Customer loyalty
b)
is used to explain the idea that at any one time the marketer will select a set of tools from the marketing toolbox or the Marketing Mix in specific proportions to solve specific problems - these are the important ingredients for you to cook the right taste and quantity that will make your customer be satisfied in what you will be offering.
c)
Image or perception that describe and differentiates a products from competitors.
d)
Sales promotion
110.
Intangibles of a strong brand
a)
Customer confidence
b)
Payment methods (degree of convenience)
c)
Machine
d)
Competitive Advantage
111.
Intangibles of a strong brand
a)
Competitive Advantage
b)
When writing your product description, start by imagining your ideal buyer, don't think about huge crowd of buyers in mind. As a general rule, it is best to focus your thinking specific to your chosen market. These are the people and potential customers that needs your product.
c)
Agility to redefine its offering as those needs change
d)
These are names associated with a successful company.
112.
4Ms of Business Operation
a)
Ensure Work Safety
b)
Buyers value the brand and see it as a companion
c)
Generates relationships measurably stronger than ordinary brands
d)
Manpower
113.
Method
a)
Method
b)
Companies which care about uniformity and consistency of their products, product output are always being looked at by the company's Research and Development (R&D) of companies and decide which specific material to use and ratings of the product, where to buy, and even specific suppliers. These are just few of the things some companies are very particular with because they would like to maintain the product as they were wanted by their customers.
c)
Designs, symbols or combination.
d)
These are the very important tools of employing marketing in your business. They are areas where entrepreneurs need to make decisions. These decisions affect the nature of the offering, position or package of benefits that the business offers to customers. The tools are commonly known as the 4P's or 7P's.
114.
Machine
a)
Machine
b)
Again, the key is not to exaggerate and say unreal claims about the products, but to let your reader imagine what it would be like to own your product.
c)
Price
d)
As an entrepreneur, you have to remember that the reason why customers buy products is because they imagine the benefits that they will enjoy and the improvement they will experience by using your product or service.
115.
Materials
a)
Options
b)
Method
c)
Materials
d)
Competitive Advantage
116.
Manpower
a)
The attitudes of staff
b)
Focus on Ideal Buyer
c)
Overall aspect of planning and organizing the personnel who will fill-in the key-functions of business operations
d)
Packaging
117.
Manpower
a)
Customer confidence
b)
This is the total value of the brand that is reflected in the ways customers see, feel and act towards the said brand.
c)
The total supply of personnel engaged for a specific job or task in a workplace.
d)
Superior insight into customer needs
118.
Jim Collins
a)
known to be automated devices that augment human physical and/or mental capabilities in performing one or more operations. These are devices that make mechanical work easier.
b)
Manpower
c)
Transport
d)
"Get the right people on the bus, the wrong people off the bus, and the right people in the right seats"
119.
Things to Consider
a)
The consistency of appearance of staff
b)
Hire the right people
c)
Internal relations
d)
People
120.
Assign responsibilities
a)
Queuing systems for customers
b)
Agility to redefine its offering as those needs change
c)
Company name
d)
Assign responsibilities
121.
Ensure Work Safety
a)
Furnishings/décor
b)
The attitudes of staff
c)
Ensure Work Safety
d)
The consistency of appearance of staff
122.
Staff Rotation
a)
Promotion
b)
Staff Rotation
c)
Superior insight into customer needs
d)
Again, the key is not to exaggerate and say unreal claims about the products, but to let your reader imagine what it would be like to own your product.
123.
Hire the right people
a)
Presentable and projecting a professional image. The appearance of the applicant must be neat/clean and presentable, thus projecting a professional image. Possesses the qualities of your company culture-service attitude.
b)
It is when buyers relate it with a set of tangible and intangible benefits that they get from the product or service that they acquired.
c)
Perceived quality
d)
Automated devices that results to attaining efficient and better results / multi-tasking
124.
Assign responsibilities
a)
Delegate the tasks in different areas of operations.
b)
The premium brand can command in the market and they usually dictate the level of competition in the market arena. It also distinguish products and services away from others in the market
c)
Companies which care about uniformity and consistency of their products, product output are always being looked at by the company's Research and Development (R&D) of companies and decide which specific material to use and ratings of the product, where to buy, and even specific suppliers. These are just few of the things some companies are very particular with because they would like to maintain the product as they were wanted by their customers.
d)
A distinctive product
125.
Ensure Work Safety
a)
Waiting times
b)
Appeal to Your Customer's Imagination
c)
Brand awareness
d)
Protocols must be surely followed. Use Scoreboard/Key-performance Indicators.
126.
Ensure Work Safety
a)
Use of personal protective equipment, prescribed uniforms (chef's uniform, toque, apron etc. for kitchen). Assess efficiency. The obedience on operation/production manuals is critical in this process.
b)
Quality
c)
Brand name
d)
As an entrepreneur, you have to remember that the reason why customers buy products is because they imagine the benefits that they will enjoy and the improvement they will experience by using your product or service.
127.
Staff Rotation
a)
Sizes
b)
Personality and presence
c)
Planning staff's weekly/monthly schedules and assignments
d)
Internal relations
128.
Staff Rotation
a)
Queuing systems for customers
b)
It is necessary that your staff are empowered prior going to work. Enough Sleep/rest is crucial in attaining their desired performance. When we have proper scheduling of staff, we can ensure our team will achieve those desired performance. We can start planning their weekly/monthly schedules and assignments including giving fair workloads and shift hours to our staff without compromising their health and social life. Keep communications open.
c)
Manpower
d)
Trademarks and patents
129.
Machines
a)
Automated devices that results to attaining efficient and better results / multi-tasking
b)
Perceived quality
c)
Seem to be present everywhere, enforcing distinctiveness
d)
Emotional bond with the customer
130.
Machines
a)
A distinctive product
b)
Sales promotion
c)
Public relations
d)
known to be automated devices that augment human physical and/or mental capabilities in performing one or more operations. These are devices that make mechanical work easier.
131.
Materials
a)
Used in the primary production or manufacturing of goods and is very important in the business operation
b)
The premium brand can command in the market and they usually dictate the level of competition in the market arena. It also distinguish products and services away from others in the market
c)
Channel relationships
d)
Emotional bond with the customer
132.
Materials
a)
Creativity to produce exciting and compelling advertising
b)
Used in the primary production or manufacturing of goods and is very important in the business operation
c)
Telling a story about your product is one of the strategies that is being used now. Jollibee has couple of videos being played thousands of times on YouTube. The list includes "Kahera", "Almusal", "Regalo ni Lolo", "Vow" and "Crush".
d)
Companies which care about uniformity and consistency of their products, product output are always being looked at by the company's Research and Development (R&D) of companies and decide which specific material to use and ratings of the product, where to buy, and even specific suppliers. These are just few of the things some companies are very particular with because they would like to maintain the product as they were wanted by their customers.
133.
Methods
a)
It is the business promise to provide the same set of benefits consistently to consumers
b)
Personal selling
c)
ways of doing things in a certain workplace.
d)
Benefit
134.
Methods
a)
vary a lot as each companies want to differentiate themselves from the competitions. Some methods like KFC's are even used as their unique selling propositions (USPS) which even give them edge over competitors because of the claim that they have original methods in doing things.
b)
Customer creates a strong relationship on the brand.
c)
Process
d)
known to be automated devices that augment human physical and/or mental capabilities in performing one or more operations. These are devices that make mechanical work easier.
135.
Developing Product Description
a)
Most of people's mistake in writing product description is that they literally describe the product. One very important thing to note in developing and writing product descriptions need to sell products. If this is not done, then product description will not help the company sell the specific product.
b)
Superlatives sound insincere and may sound negative unless you prove why your product the best, the easiest, or the most advanced creation in the market.
c)
Buildings
d)
It is said that the premium and reputable a brand can always command and dictate the competition in the market.
136.
Developing Product Description
a)
Provides an opportunity to develop loyal and profitable group of buyers
b)
In developing your product description, it is always necessary to think about two primary things: the product you promote itself, and the features of your product. These two elements if carefully planned and developed well specifically to a specific market have a high chance of getting the spotlight especially if you are a new entrant to the competition. Also, it is necessary to inform our customers about the key features of this product. Your product must present new features and must showcase exceptional characteristics that is enticing in the eyes and ears of your customers. Remember, be true and only present only facts about your offer and set proper expectation about your product so that the guest will be not be disappointed.
c)
These are names associated with a successful company.
d)
Manpower
137.
Steps to Writing Product Descriptions
a)
When you establish a name and it becomes a brand, it is said to have equity.
b)
Focus on Ideal Buyer
c)
The level of service-mindedness in the organization
d)
Payment methods (degree of convenience)
138.
Entice Customers with Benefits
a)
Entice Customers with Benefits
b)
Coverage
c)
Warranties
d)
The consistency of appearance of staff
139.
Justify Using Superlatives
a)
Justify Using Superlatives
b)
Coverage
c)
Promotion
d)
The problem is our potential customers are not as interested in mundane features and specifications they want to know what's in it for them. It is what we all have in mind when we are buying products. Questions like "is this going to make me good looking, confident and be able to talk to ladies like never before?", or "Is this phone going to make my life simpler because I can check my email time to time and anywhere in the world now?"
140.
Appeal to Your Customer's Imagination
a)
Appeal to Your Customer's Imagination
b)
Image or perception that describe and differentiates a products from competitors.
c)
Quality assurance
d)
To use this technique, be sure to highlight all the great things as possible about your product, especially your unique selling propositions (USPS), and amplify it, but make sure not to exaggerate things and say something that is not possible or what your product doesn't do.
141.
Cut Through Rational Barriers with Mini-Stories
a)
Trademarks and patents
b)
Slogan and its underlying associations
c)
Cut Through Rational Barriers with Mini-Stories
d)
The accessibility of people
142.
Focus on Ideal Buyer
a)
Options
b)
Waiting times
c)
When writing your product description, start by imagining your ideal buyer, don't think about huge crowd of buyers in mind. As a general rule, it is best to focus your thinking specific to your chosen market. These are the people and potential customers that needs your product.
d)
Color
143.
Entice Customers with Benefits
a)
Focus on Ideal Buyer
b)
Image or perception that describe and differentiates a products from competitors.
c)
extended the traditional 4P (McCarthy) framework to seven to reflect a mostly on the service economy.
d)
When we sell our own products, we get excited about features and specifications as we are convinced that it will work for the customers and that it would help them resolve their problems.
144.
Entice Customers with Benefits
a)
The problem is our potential customers are not as interested in mundane features and specifications they want to know what's in it for them. It is what we all have in mind when we are buying products. Questions like "is this going to make me good looking, confident and be able to talk to ladies like never before?", or "Is this phone going to make my life simpler because I can check my email time to time and anywhere in the world now?"
b)
Warranties
c)
Layout
d)
It is necessary that your staff are empowered prior going to work. Enough Sleep/rest is crucial in attaining their desired performance. When we have proper scheduling of staff, we can ensure our team will achieve those desired performance. We can start planning their weekly/monthly schedules and assignments including giving fair workloads and shift hours to our staff without compromising their health and social life. Keep communications open.
145.
Justify Using Superlatives
a)
Customer confidence
b)
The problem is our potential customers are not as interested in mundane features and specifications they want to know what's in it for them. It is what we all have in mind when we are buying products. Questions like "is this going to make me good looking, confident and be able to talk to ladies like never before?", or "Is this phone going to make my life simpler because I can check my email time to time and anywhere in the world now?"
c)
Superlatives sound insincere and may sound negative unless you prove why your product the best, the easiest, or the most advanced creation in the market.
d)
Direct Marketing
146.
Justify Using Superlatives
a)
Personality and presence
b)
When writing your product description, start by imagining your ideal buyer, don't think about huge crowd of buyers in mind. As a general rule, it is best to focus your thinking specific to your chosen market. These are the people and potential customers that needs your product.
c)
To use this technique, be sure to highlight all the great things as possible about your product, especially your unique selling propositions (USPS), and amplify it, but make sure not to exaggerate things and say something that is not possible or what your product doesn't do.
d)
The observable behavior of staff
147.
Appeal to Your Customer's Imagination
a)
Customer creates a strong relationship on the brand.
b)
Focus on Ideal Buyer
c)
It is necessary that your staff are empowered prior going to work. Enough Sleep/rest is crucial in attaining their desired performance. When we have proper scheduling of staff, we can ensure our team will achieve those desired performance. We can start planning their weekly/monthly schedules and assignments including giving fair workloads and shift hours to our staff without compromising their health and social life. Keep communications open.
d)
As an entrepreneur, you have to remember that the reason why customers buy products is because they imagine the benefits that they will enjoy and the improvement they will experience by using your product or service.
148.
Appeal to Your Customer's Imagination
a)
Again, the key is not to exaggerate and say unreal claims about the products, but to let your reader imagine what it would be like to own your product.
b)
Planning staff's weekly/monthly schedules and assignments
c)
Generates relationships measurably stronger than ordinary brands
d)
Credit terms
149.
Use this technique by starting a sentence with the word "imagine", and finish your sentence by explaining how your reader will feel when owning and using your product.
a)
Physical Evidence
b)
Again, the key is not to exaggerate and say unreal claims about the products, but to let your reader imagine what it would be like to own your product.
c)
Use this technique by starting a sentence with the word "imagine", and finish your sentence by explaining how your reader will feel when owning and using your product.
d)
Furnishings/décor
150.
Create Mini-Stories
a)
Personal selling
b)
Telling a story about your product is one of the strategies that is being used now. Jollibee has couple of videos being played thousands of times on YouTube. The list includes "Kahera", "Almusal", "Regalo ni Lolo", "Vow" and "Crush".
c)
Options
d)
Hire the right people
151.
Create Mini-Stories
a)
Justify Using Superlatives
b)
What is good about this new strategy is that they make regular people the actor or the actress in the story that creates more connections with the market. Consumers feel that they are part of the story which greatly persuades them make the buying decision.
c)
Quality
d)
Buildings
100 %
