WorksheetsBarry slides
Total questions: 37
Worksheet time: 1hrs 20mins
corporate communication 3 words
(a)
company personality
(a)
corporate identity
image=identity
Chance of failure (over-promising)
ideal (Maintain (& enhance))
Opportunities in market are missed (under-promising)
Image > identity
Chance of failure (over-promising)
Opportunities in market are missed (under-promising)
ideal
Identity > image
Chance of failure (over-promising)
Opportunities in market are missed (under-promising)
ideal
market- and environment-based drivers
effort into managing their corporate image by controlling all comm campaigns and all other contact points
all stakeholders have forced companies to put effort into integrating all their marketing and PR efforts
by using management time more productively and by driving down the cost base
communication- based drivers
by using management time more productively and by driving down the cost base
all stakeholders have forced companies to put effort into integrating their marketing PR efforts
effort into managing their corporate image by controlling all comm campaigns and all other contact points
organisational drivers
by using management time more productively and by driving down
effort into managing their corporate image by controlling all comm campaigns and all other contact points
all stakeholders have forced companies to put effort into integrating their marketing PR efforts
image of the organization
(a)
image
(a)
reputation
(a)
three key concepts of corporate communication
(слово вживається одін раз на початку, без ком)
(a)
репутація
7 key dimensions
vision (managers)
culture (employees)
image (stakeholders)
перевірка себе
vision-culture gap
image-culture gap
image-vision gap
перевірка
CEO
(a)
CRO
(a)
нагадування
The mission statement of an organization describes
shareholder information
organizational objectives
annual review
social responsibility programme
Corporate communication plays an important role when a culture change within the organization is planned. What is the main aim of a culture change?
a) Changing the relationships within the organization
b) Changing the operations of the organization
c) Changing the norms and values within the organization
d) Changing the management of the organization
The core values of an organisation are...
How an organisation wants to be perceived
Outcomes of the Corporate Identity design
Part of the organisation's personality
Part of an organisation's marketing communication
Which of the following is NOT one of the 7 dimensions of the RepTrak model?
Performance
Workplace
Innovation
Publicity
stakeholders
According to Cornelissen (2020, p.194) an issue can be defined as:
a)
b)
мяу
Issue management-
мяу
current issue-
emerging issue-
вчимо
