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WorksheetsChapter 1 - Defininf marketing
Total questions: 14
Worksheet time: 7mins
__________as the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return.
buying
marketing
selling
engaging
What is the first step in the marketing process?
Design a customer value-driven marketing strategy
Construct an integrated marketing program that delivers superior value
Engage customers, build profitable relationships, and create customer delight
Understand the marketplace and customer needs and wants
______________are states of felt deprivation
needs
experiences
wants
demands
_________are the form human needs take as they are shaped by culture and individual personality.
needs
demands
wants
tastes
When backed by buying power, wants become ______.
asks
demands
wants
needs
___________- some combination of products, services, information, or experiences offered to a market to satisfy a need or a want.
physical goods
marketing offerings
companies
entities
Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. These sellers suffer from ____________.
marketing myopia
marketing miss
marketing bias
marketing concentration
___________— activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything.
products
experiences
services
goods
_________ is the act of obtaining a desired object from someone by offering something in return.
buying
selling
purchasing
exchange
_______ is the set of actual and potential buyers of a product or service.
a market
a supermarket
a shop
a store
___________ for food, clothing, warmth, and safety.
social needs
physical needs
individual needs
security needs
_________ for knowledge and self-expression.
Individual needs
social needs
physical needs
basic needs
__________ for belonging and affection
physical needs
individual needs
social needs
basic needs
How can a company understand their customers' needs, wants, and demands?
They observe customers as they shop and interact, offline and online
They analyze customer data.
They define customers based on their experience
They conduct consumer research.
