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WorksheetsMKTG3520 S2/22
Total questions: 15
Worksheet time: 8mins
A ____ site requires an effective, sustained marketing strategy beyond presenting a collection of products, services, images, videos or other files
failed
successful
private
personal
Objectives: Active social media program, promotions, reputation management.
The goal is to ...............
Build your brand
Improve interaction with existing and potential customers
Becoming an authoritative resource.
Increase sales
Following are medium or channel used in conducting online marketing strategy EXCEPT
Social Media
Email Marketing
Website
Phone Call
....... are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Sarawak Pay
Social media
Personal Selling
Direct Selling
FOLLOWING ARE COMPONENTS OF ONLINE MARKETING PLAN EXCEPT .....
Define audience segmentation and buyer personas
Conduct a SWOT analysis
Create a marketing calendar
Organize an event with customer
When searching for information on the Internet, keep the below things in mind EXCEPT ....
Be aware of stop words
Reload your data and credit limit
Try alternative search engines
Know what features are available
........ is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Search engine marketing
Search engine optimization
Search engine submission
Search engine webcrawlers
- An effective SEO strategy can help you earn long-term traffic, while search engine ads can help improve your visibility and earn clicks from people ready to buy your product.
- While SEM is a nuanced term, we’ll focus on using it to reference a paid search strategy from here on out.
TRUE
FALSE
NOT SURE
HOLIDAY
Benefits of Search Engine include all following EXCEPT ...............
Spreads Brand Awareness
Can Target Ads Based on Location
Decreases Traffic to Your Website
Simple Management
.... can be a powerful way to reach new customers and drive revenue because it ranks your site above organic results on the search engine results page (SERP). Just look at the SERP for “meditation apps.”
SEO
SEM
SES
SEC
..... may focus on mobile messaging over standard social media posts, but its 1.5 billion monthly active users make it a prime marketing opportunity.
Youtube
Following are social media marketing guide EXCEPT ....
Research your audience
Make timeliness a top priority
Ignore your competition
Set actionable social marketing goals
FOLLOWING ARE HOW SMALL BUSINESSES CAN USE SOCIAL MEDIA except
Create profiles on multiple platforms
Post content on a yearly basis
Give consumers a reason to follow you
Define your marketing goals
Pros for Social Media Marketing .....
Increased Brand Awareness
Needs qualified personnel
Time consuming
Tarnish brand name
Cons of Social Media Marketing
Better Customer Satisfaction
Gain Marketplace Insights
Improved Brand Loyalty
Slow returns on investments
