Data are collected in the areas where participants are confronted with the problem or issue being studied.

Qualitative researchers typically choose to collect the data from a variety of methods including interviews, documentation, and observations.

Qualitative research is often flexible and evolving. At each stage of research and when the researcher begins to collect data, the research process changes.

a researcher collects data with the primary goal of generating a theory.

collect data research from a conveniently available pool of respondents.

Aim to access a particular subset of people, as all participants of a survey are selected because they fit a particular profile.

The decision on what data to collect and where to find it is guided by the emerging issues from the data the researcher would have initially collected.

Grounded theory

Theoretical sampling

Calligraphy

Ethnography

Used to avoid problems with doctor-patient interaction

Used to create more problems with doctor-patient interaction

Used to analyze problems with doctor-patient interaction

Used to ignore problems with doctor-patient interaction