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WorksheetsAnalytics and quantitative methods for Media and communications
Total questions: 11
Worksheet time: 3mins
With digitalisation, consumers
are more tolerant
trust traditional channels more
are passive
have more information
Digital marketing managers can
work from home
personalise customers' experience
The main difference between traditional and digital is
The cost
The medium
The agency
Digital helps understanding
Medium
Customer behaviour
Cost
Measurement is key for informing
Creatives, Landing Pages
The Business, Employers
Past Actions
What ISN'T analytics?
the translation of customer behaviour into hypothesis
telling a story with numbers
discovering
actionable insights
Your owned properties AREN'T
Websites
Facebook page
Apps
Google Ads
First party data is
Someone else's data
Data collected from multiple sources
CRM
Metrics...
are not crucial when optimising campaigns
are not used by media agencies
are values used to track and
measure the performance
can't be quantified
Which of the followings AREN'T metrics
Clicks
Dates
CPC
Impressions
Which of the followings ISN'T a KPI
ROAS
CPC
Clicks
CTR
