appealing to the audience's shared values

evoking and manipulating emotions

a concise or tersely phrased statement in principle, truth, or opinion. Often found in fields like law, politics, and art.

In arguing a point, a speaker should always lend his opponent some credit for his/her ideas...

a question asked soley to produce an effect and not to elicit a reply.

when a writer delivers relevant opposing arguments.

a narrative in which character, action, and setting represent abstract concepts apart from the literal meaning...

a formula for presenting an argument logically. In its simplest form, it consists of three divisions: a major premise, a minor premise, and a conclusion.

the substitution of a term naming an object closely associated with the word in mind for the word itself.

claims involving opinions, attitudes, and subjective evaluation

claims advocating courses of action that should or should not be undertaken

claims involving opinions, attitudes, and subjective evaluations of things

claims exploring what something means or what something is made up of

the evidence offered in support of a claim

the assumption the speaker makes about the audience

a statement that indicates the force of the argument

makes a statement

ask a question

gives a command