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Quiz SEM/VMM 2023

Total questions: 16

Worksheet time: 8mins

Name
Class
Date
1.

We finish 2022 with better surplus result of: 

a)

40.5%   

b)

41%    

c)

28%

2.

What is the biggest opportunity in controlling in 2023?

a)

Profit

b)

Fun

c)

TAKT

3.

Why do we introduce Customer Centric Steering Model?

a)

We need a change 

b)

Omni matters

c)

Drive forward profit 

d)

All are correct

4.

The H&M Group Vision for 2023 is "To creating meaningful growth and becoming our industry's most impactful ecosystem"

a)

True

b)

False

5.

What is an Ecosystem?

a)

A network of companies that collaborate, and combine their offerings to create value for their customers

b)

A network of companies that collaborate, and combine their offerings to create fun for their customers

c)

A network of companies that collaborate, and combine their offerings to create products for their customers

6.

Select the correct goal for ARKET & H&M

a)

Meaningful growth

b)

On brand & customer centric

c)

People & culture

d)

Sustainability

e)

All are correct

7.

How many steps to ARKET Customer service are there?

a)

4

b)

5

c)

6

d)

12

8.

Why will ARKET steps to customer service help us drive our goals?

a)

It will improve relationships with our customers & increase customer loyalty

b)

It will give us the opportunity to convert visitors into paying / returning customers

c)

It emphasize how important customer service is to our brand and give us a pathway to improve relationships with our customers

d)

All are correct

9.

In which ways will we drive our business forward in 2023?

a)

ORIS

b)

Google Workspace

c)

Teams

d)

None of these

e)

1 & 2

10.

What was the first market to launch ORIS in Area 1?

a)

Belgium

b)

Netherlands

c)

UK

d)

Lux

e)

France

11.

What is the purpose of Store lens/Arket app?

a)

Amplify the digital experience in a physical 

environment​

b)

Give our customers & store staff the full ARKET experience

c)

Increase OMNI selling & build loyalty ​

d)

All all correct

12.

In the store, where can you use store lens to process a payment?

a)

At the tills and fitting rooms only

b)

Everywhere

13.

Does the customer need to download the app to buy a product?

a)

Yes

b)

No

14.

What will our sustainability ambassador for the area drive?

a)

Create content for monthly meetings on latest brand relevant sustainable topics

b)

Create monthly mini meetings around sustainability to inform and educate our teams Liaise with area team on above

c)

Collaborate with sustainability department within Sweden

d)

All are wrong

e)

All are correct

15.

How will the Café drive profit?

a)

Using new KPI tools

b)

Implementing a more complex menu

c)

Decreasing prices

d)

All are correct

16.

What’s the Omni-channel experience?

a)

Retail and Cafe

b)

Physical Retail and Online

c)

Store Lens and Oris