A thesis, main idea

ideas that are presented to oppose another argument

A particular preference or point of view that is personal, rather than scientific.

Ideas spread to influence public opinion for or against a cause.

techniques writers use to enhance their arguments and communicate more effectively

Repeating a word, phrase, or idea for emphasis or rhythmic effect

exaggerated statements or claims not meant to be taken literally.

A question asked merely for rhetorical effect and not requiring an answer

a mistake in reasoning

a fallacy that attacks the person rather than dealing with the real issue in dispute

general beliefs that we use to categorize people, objects, and events while assuming those beliefs are accurate of the whole group.

manipulating an emotional response in place of a valid or compelling argument

words with strongly positive or negative connotations

A fallacy which assumes that because something is popular, it is therefore good, correct, or desirable.

attempts to persuade the reader by using a famous person to endorse a product or idea

propaganda technique conveying that a candidate is a "regular" person, just like everyone else