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WorksheetsS3 Marketing
Total questions: 15
Worksheet time: 8mins
Which of the following are NOT methods of Field Research?
Interviews
Online Surveys
Newspaper Articles
Focus Groups
Which of the following is an advantage of Desk Research?
More specific to the business needs
Easier to gather as it already exists
It won't contain biased information
Multiple viewpoints can be gathered at once
"The percentage of customers in a specific market" is a definition of what?
Market Growth
Market Leader
Market Research
Market Share
Which of the following is NOT a Market Segment?
Age
Gender
Geographical Location
Price
Introduction, Growth and Decline are all stages in a Product Life Cycle - what is the other stage called?
Maturity
Prototype
Field
Psychological
Which stage in the Product Life Cycle is the most profitable stage?
Introduction
Maturity
Decline
Growth
Which stage in the Product Life Cycle does the most amount of advertising?
Introduction
Growth
Maturity
Decline
Market Research and Test Marketing takes place before a product is launched. What other stage happens?
The product is launched onto the market.
The product sales start to rise.
A prototype is made.
The product is removed from the market as it isn't selling well.
Which pricing strategy is used when the product is set lower for a short period of time?
High price
Low price
Promotional price
Psychological price
Which pricing strategy calculates the unit cost and adds a percentage on to make profit?
Promotional price
Psychological price
Cost plus price
High price
Which distribution method is the most expensive method?
Road
Rail
Air
Sea
Which distribution method only takes the product to a port and therefore still requires another method?
Road
Rail
Air
Sea
Which method of advertising allows the product to be demonstrated and shown in colour?
Radio Advert
Newspapers
TV Adverts
Billboards
Which method of advertising is the cheapest method?
TV Adverts
Radio Adverts
Magazine Articles
Social Media
Identify which of the following is NOT a Promotional Strategy.
Celebrity Endorsement
Loyalty Cards
Special Offers
Using Low Price pricing strategy
